Sports And Entertainment Marketing(3rd Edition)
Authors:
Ken Kaser, Dotty B. Oelkers
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0538445157, 978-0538445153
Book publisher: Cengage Learning
Book Price $0 : Ken Kaser and Dotty B. Oelkers' 'Sports and Entertainment Marketing' expertly delves into the intricate world of marketing within the vibrant industries of sports and entertainment. The book serves as a foundational text for understanding the principles of marketing tailored to these dynamic sectors. Key themes include the strategic approaches needed to market sports franchises and entertainment events, the importance of brand management, and the role of digital marketing in expanding reach and engagement. Utilizing a broad array of methodologies and real-world case studies, the authors explore the complexities of sponsorships, endorsements, and the economic impact of marketing decisions. Students and professionals will find the 'solution manual' invaluable for applying theoretical concepts to practical scenarios. The 'Answer Key' provides clarity on challenging exercises, making it a practical tool for learners. Additionally, the well-structured 'table of contents' guides readers through topics such as market segmentation, fan engagement strategies, and the significance of technological advancements in marketing success. Kaser and Oelkers take a pragmatic approach, emphasizing actionable strategies over abstract concepts, which has led to positive reader reception and its wide adoption in academic settings. In conclusion, this book is a comprehensive resource that equips readers with the skills necessary to excel in sports and entertainment marketing. This cheap handbook demystifies difficult concepts without adding unnecessary financial burdens.
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