The absence of IMC now is the equivalent of having marketing myopia in the 1960s. Explain why

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The absence of IMC now is the equivalent of having marketing myopia in the 1960s". Explain why you either agree or disagree with this sentiment.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:07 PM

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The absence of IMC now is the equivalent of having marketing myopia in the 1960s. Explain why

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I suggest that many words are thrown around in this ...View the full answer

Marketing Communications Management Analysis Planning Implementation

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