The chapter discusses how the DDB agency was recently fired by Anheuser-Busch InBev even though the agency
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DDB had been the agency for Anheuser Buschs two major brands Budweiser and Bud Light for 30 years before AB In Bev terminated the relationship in 2011 ...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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