Question: The chapter discusses how the DDB agency was recently fired by Anheuser-Busch InBev even though the agency had created a number of award-winning advertisements for

The chapter discusses how the DDB agency was recently fired by Anheuser-Busch InBev even though the agency had created a number of award-winning advertisements for brands such as Budweiser and Bud Light. Evaluate the decision by AB InBevto dismiss DDB and hire a new agency given the excellent creative work it did for these brands through the years.

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DDB had been the agency for Anheuser Buschs two major brands Budweiser and Bud Light for 30 years before AB In Bev terminated the relationship in 2011 ... View full answer

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