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Send Tot Mar Westezheld cmnx Promi Gilbert W. Ho Bubjeet: Aralyain of Pepsi XL Co Boat Max, Herewila in แ summation of the Teneneh project Maged to Richard Adama nnd,2ฑ.uvia- Pepai X. Aa you know, this ia the reuoed-ugar oola drink being introduped by aur oampary's No. I competitor. In junt under ane year, Pepai-Cola develaped thia-innovalive drink I oontainaymix of BO Apparently, Pepai-Cola plans to spend over $8 millian to introduce the drink and to scoriin oonsumera reactiona to it. E wil be teated oa tha ahelft of grocery, mans merchanta, and canverAioen stores in ve aityo in Forida. The oompany's spokeuperson said, The "X' atanda for exoelt taate, und the L sor leaa ugan Aimed at young adulta who don't Eke the tante of aspariame but who want to contral onlorya, the new cola is a hybrid sudar and die drink. Our utudy'a have ahown tha aimilar drin trind in his country in the 109Dn wore unnuncenaful. However, a Bo-lorie law-sugr oola introduoed in Carada iwoyeap was weil recaived In Japana40lori soda waa not guccessful unti it wa mareied hosvily Neither Mr. Adurm nor-yana hypothesise thut thin oountry's oanrumens will be interested in midonlorie cola at thin time. In fa, all of wa analyra in the lab were abbengaatad a: Wall atreet's favorable response to the Repai announcemenit. Papai-Co's atock value augiad sharply If the dedinion were up to Mr Adam or himand I would take a wait and see attitude oward the inirodurtion of our own low-augar drink. We do not war to beinautb the new drink, but wo believe # a mnrter to oonsider our own drink 4fter we maîte.the suoceso of Fepai X. We4wwc4end our full repor ime I- GE Gilbert W. Ho Ofice: CD14) B82-0811 Cell: (D14) 3B8-3802