There are about 400 wineries in California's Napa Valley. Describe the reaction of consumers if the owner

Question:

There are about 400 wineries in California's Napa Valley. Describe the reaction of consumers if the owner of one of the wineries-Jerry's Wine Emporium-raises the price of his wine by $5.00 per bottle, assuming the following:
a. The industry is perfectly competitive.
b. The industry is monopolistically competitive.