Question: TV is a low-involvement medium because it requires a passive viewer who exerts relatively little control (remote-control zipping notwithstanding) over content. In contrast, print is

TV is a low-involvement medium because it requires a passive viewer who exerts relatively little control (remote-control zipping notwithstanding) over content. In contrast, print is a high-involvement medium. The reader actively processes the information and is able to pause and reflect on what s/he has read before moving on. Where do you put the Internet in this context? Do you think the Internet is a low-involvement or high-involvement medium?

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