Using the principles discussed for effective email communication, write a draft email to a team of sales associates. Imagine that you work for Herman Miller, a company that sells high-end office furniture. Today, the associates typically make phone calls and send online brochures to prospective clients. You believe that you can increase sales if the associates make personal visits instead. In your email, encourage associates to visit at least three businesses each week.
Use a respectful, encouraging tone, and provide enough reasons to convince the sales associates that personal visits will increase business. Invent whatever details you need to make your email realistic.