Question: View the video Build-A-Bear Workshop and complete a situation analysis identifying the retailers strategy. Detail the micro-environment and the macro-environment in the analysis. What are

View the video Build-A-Bear Workshop and complete a situation analysis identifying the retailer’s strategy. Detail the micro-environment and the macro-environment in the analysis. What are the strengths and weaknesses? Explain what threats and opportunities exist for this unique retailer.

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BuildABear is a very successful concept that recognizes that entertainment is a feature that engages customers and builds loyalty Target Market primary market is ... View full answer

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