What are the search, experience, and credence properties of an airline for the business traveller and pleasure
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What are the search, experience, and credence properties of an airline for the business traveller and pleasure traveller? What properties are most important to each group?
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Marketing
ISBN: 978-1259268809
10th Canadian edition
Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius
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