What entry mode do fashion designers such as Pierre Cardin, and some high-tech firms like Texas Instruments,

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What entry mode do fashion designers such as Pierre Cardin, and some high-tech firms like Texas Instruments, share in common? Why might this be an attractive option for entering foreign markets?
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International Business The Challenge of Global Competition

ISBN: 978-0077606121

13th edition

Authors: Donald Geringer Ball, J. Michael Geringer, Jeanne M. McNett, Michael S. Minor

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