What factors does a cosmetics company need to consider when designing its marketing channel for a new

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What factors does a cosmetics company need to consider when designing its marketing channel for a new low-priced line of cosmetics?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:39 AM

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What factors does a cosmetics company need to consider when designing its marketing channel for a new

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Marketing channel design in this situation calls for analyzing a Consumer n...View the full answer

Principles of Marketing

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