What is laddering? How might it be used in trying to understand which fast-food restaurant customers prefer?
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Laddering is a term used for a particular approach to probing asking respondents to compare differen...View the full answer
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I specialize in finance and accounts.You can ask any question related to til undergradution.Organizational behaviour and HRM are my favourites for you can always relate to them and is an art with practical knowledge base.
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Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
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