What is the role of a SWOT analysis in the strategic market planning process? What is the

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What is the role of a SWOT analysis in the strategic market planning process? What is the role of key issues in the SWOT analysis?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:12 AM

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What is the role of a SWOT analysis in the strategic market planning process? What is the

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A SWOT analysis is a summary of issues uncovered in the ...View the full answer

Market Based Management

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