What may have driven advertisers to embrace the Internet early on in its development despite considerable uncertainty

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What may have driven advertisers to embrace the Internet early on in its development despite considerable uncertainty about audience size, audience composition, and cost-effectiveness?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:45 AM

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What may have driven advertisers to embrace the Internet early on in its development despite considerable uncertainty

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The rush to develop a Web presence during the early development of the medium h...View the full answer

Advertising and Integrated Brand Promotion

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