What strategy decisions are needed in the personal selling area? Why should the marketing manager make these

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What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategy decisions?

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:36 AM

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What strategy decisions are needed in the personal selling area? Why should the marketing manager make these

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See Exhibit 14 1 The reason they should be made by the marketing manager is that personal selling is ...View the full answer

Essentials of Marketing

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