Adobe’s Creative Suite software is a compilation of graphic design, video editing, and web development applications. Traditionally, Adobe’s B2B clients would purchase physical software and a license to use the product for approximately two years. However beginning in 2010, Adobe began to transform its Creative Suite into a 100 percent subscription-based cloud delivery model. Now clients subscribe to a cloud-based product that could be managed through a monthly subscription.....

Questions: 

1, Why is Adobe’s subscription model a win-win for the customer and the company? 

2. Which part of the market is unlikely to prefer this approach? Should Adobe compete for this market?