What types of consumers are likely to be the first to buy these new electric cars? Answer

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What types of consumers are likely to be the first to buy these new electric cars? Answer your question in relation to the adopter categorization on the basis of relative time of adoption of innovations.

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:57 AM

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What types of consumers are likely to be the first to buy these new electric cars? Answer

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There are five adopter categories innovators early ado...View the full answer

Marketing Real People, Real Choices

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