When Theo Chocolate first started is production, the company offered an exotic line of dark-chocolate and milk-chocolate bar and truckles. These early treats had unusual names such as the 3400 Phinney Bar, and they were wrapped in artistic watercolor packaging with whimsical cover designs. Though the chocolate was well received by critics and organic food enthusiasts, it was not popular with mainstream consumers. Founder Joe Whinney began working on a new strategy, creating classic milk chocolate bars as a gateway product that would attract consumers more easily. The end result is that Theo now offers two distinct product lines for two different market segments-a Classic line of milk-chocolate bars for mainstream customers, and Fantasy Flavors for more adventurous eaters.
Using the BCG Matrix, explain Theo's decision to offer a classic line of chocolate bars after having limited success with Fantasy Flavor chocolates.