Why do senior executives feel more comfortable relying on quantitative data than qualitative data? Why might a

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Why do senior executives feel more comfortable relying on quantitative data than qualitative data? Why might a qualitative research company lesson the senior-level executives’ skepticism?

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Business Research Methods

ISBN: 978-0073521503

12th edition

Authors: Donald R. Cooper, Pamela S. Schindler

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Question Posted: Sep 17, 2014 10:29 AM

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Why do senior executives feel more comfortable relying on quantitative data than qualitative data? Why might a

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Many senior managers maintain qualitative data are too subjective and susceptible to human error and ...View the full answer

Business Research Methods

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