Question: Why is compensating with the performance by results approach optimal in comparison with other methods?

Why is compensating with the performance by results approach optimal in comparison with other methods?

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Agencies are historically compensated in three ways through commissions from the media fee arrangement or percentage charges Compensating agencies through media commissions occurs when the agency rece... View full answer

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2. Why is compensating with the performance by results approach optimal in comparison with other methods?

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