Why is compensating with the performance by results approach optimal in comparison with other methods?
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Agencies are historically compensated in three ways through commissions from the media fee arrangement or percentage charges Compensating agencies through media commissions occurs when the agency rece...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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