Why is it important for marketers to set specific objectives for advertising and promotion? What criteria must
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Objectives are necessary to effectively plan and evaluate the communications program Think about it ...View the full answer
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Aysha Ali
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matriculation in science topics; inter in computer science; bachelors in business and information technology
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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