Will consumers accept or reject the notion of delivering advertising messages via cell phones and other portable

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Will consumers accept or reject the notion of delivering advertising messages via cell phones and other portable devices? Examine the issues surrounding this emerging practice and formulate a position on the matter.

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:18 AM

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Will consumers accept or reject the notion of delivering advertising messages via cell phones and other portable

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Integrated Marketing Communications Strategic Planning Perspectives

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