What is the difference between a pull strategy and a push strategy, and how do sales promotions

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What is the difference between a pull strategy and a push strategy, and how do sales promotions complement both strategies?

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:19 AM

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What is the difference between a pull strategy and a push strategy, and how do sales promotions

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A pull strategy involves the use of promotional incentives ...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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