Question: With marketers, increasingly adopting more and more refined market segmentations schemes fuelled by the Internet and other customization efforts-some critics claim that mass marketing is

With marketers, increasingly adopting more and more refined market segmentations schemes fuelled by the Internet and other customization efforts-some critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ marketing programs targeting the mass market.
Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.

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