1. Why is Facebook unique in the world of personal marketing? What are Facebook's greatest strengths? 2....

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1. Why is Facebook unique in the world of personal marketing? What are Facebook's greatest strengths?
2. Who are Facebook's biggest competitors? What are the greatest risks it faces in the future?
3. What does a company gain by having a Facebook page or advertising through Facebook? What would you think if a brand or company were not on Facebook?
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Marketing Management

ISBN: 978-9332557185

15th edition

Authors: Philip T. Kotler, Kevin Lane Keller

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