1. What is more important to BP's brand: its reputation for family-friendly dining or its commitment to...
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2. Research BP's competitors in Canada's casual dining category. List the names of other restaurant chains with properties across most of the country, and provide any available data about them, such as number of restaurants, history, financial results, and any other performance metrics. Compare and analyze your findings with Boston Pizza, using information found at www.bpincomefund.com.
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Related Book For
Marketing An Introduction
ISBN: 978-0134470528
6th Canadian edition
Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
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