How many brands are in your food category? Are they line extensions, brand extensions, or new brand

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How many brands are in your food category? Are they line extensions, brand extensions, or new brand names? Briefly describe the positioning and brand personality for each.

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Marketing An Introduction

ISBN: 978-0134470528

6th Canadian edition

Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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Question Posted: Aug 04, 2017 09:42 AM

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How many brands are in your food category? Are they line extensions, brand extensions, or new brand

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Confusion can enter into mind regarding line extensions brand extensions multi brands ...View the full answer

Marketing An Introduction

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