Evaluate the evolution of Walmart's marketing campaign and tagline over the years. What does the company continue

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Evaluate the evolution of Walmart's marketing campaign and tagline over the years. What does the company continue to do well? What are the pros and cons of its most recent strategic marketing plan?

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Marketing Management

ISBN: 978-9332557185

15th edition

Authors: Philip T. Kotler, Kevin Lane Keller

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Question Posted: Jan 09, 2017 10:15 AM

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Evaluate the evolution of Walmart's marketing campaign and tagline over the years. What does the company continue

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Sam Walton had an effective strategy and message in that tag line the consumer woul...View the full answer

Marketing Management

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