A museum of arts in a large city wants to conduct a study of museum patrons' attitudes

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A museum of arts in a large city wants to conduct a study of museum patrons' attitudes concerning its collection of exhibits. What survey method would you suggest? Why?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:42 AM

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A museum of arts in a large city wants to conduct a study of museum patrons' attitudes

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Since the list of patrons is available and most of the pat...View the full answer

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