Assume a company, such as Danone, wishes eventually to serve all income segments within a country. What

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Assume a company, such as Danone, wishes eventually to serve all income segments within a country. What advantages and disadvantages might it encounter by first serving the BoP? How might it later deal with any disadvantages?
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International Business

ISBN: 978-0133457230

15th edition

Authors: John Daniels, Lee Radebaugh, Daniel Sullivan

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