Question: Compare customer relationship management and supply chain management. How are they similar? How are they different? In which functional areas do they have the most

Compare customer relationship management and supply chain management. How are they similar? How are they different? In which functional areas do they have the most impact? In answering, consider the kinds of technologies used in each.

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SCM is involved with coordination between customers and suppliers and CRM is used to manage customer ... View full answer

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