Discuss some of the reasons a marketer might choose to create a personality symbol or character to
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Marketers might choose to create a personality symbol or character for their company or brand for a number of reasons One of the major reasons is that ...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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