Discuss the kinds of creative appeals that are available to communicators. Consider the usefulness of combining emotional

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Discuss the kinds of creative appeals that are available to communicators. Consider the usefulness of combining emotional and rational appeals in some instances. Illustrate your response with an example of one such combination.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:10 PM

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Discuss the kinds of creative appeals that are available to communicators. Consider the usefulness of combining emotional

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Marketing Communications Management Analysis Planning Implementation

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