Outline what you consider to be the important elements of a creative brief. Say why, using examples,

Question:

Outline what you consider to be the important elements of a creative brief. Say why, using examples, it might or might not be possible to transfer creative ideas from one context to another.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

See More Books

Question Posted: Apr 18, 2017 12:10 PM

See More Questions

Outline what you consider to be the important elements of the analysis stage of a marketing communications' decision sequence model.
Discuss what you consider to be the major differences between preventive, detective, and corrective control procedures. Give two examples of each type of control.
Identify what you consider to be the three most important take-aways or learning points in this case. Rank these items in order of importance (highest to lowest). Justify or defend each of your...
According to Electronic Designs 2012 Engineering Salary Survey, the mean base salary of a software engineering manager is $126,417the highest mean among all types of engineers. In contrast, a...
The heat conduction equation in cylindrical coordinates is (a) Simplify this equation by eliminating terms equal to zero for the case of steady ??state heat flow without sources or sinks around a...
Plot the position of the following companies on Figure: Procter & Gamble, IBM, Coca- Cola, Dow Chemicals, Pfizer, and McDonalds. In each case, justify your answer. Global standardization strategy...
Consider a plain vanilla interest rate swap where party A agrees to make six yearly payments to party $B$ of a fixed rate of interest on a notional principal of $\$ 10$ million and in exchange...
China is a signatory country to the Madrid Protocol on the international registration of trademarks. Starbucks opened its first cafe in China in 1999 and has added outlets in numerous locations...
A bond offers 2,9% coupon rate with semi-annual payments. If the face-value of this bond is $10,000, what is the value of the coupon payments? 2. Assume that a bank has a TDS requirement of 0,49. If...
You are considering a purchase of a 4-plex, which is located in a desirable neighborhood. The cost of the property is $500,000. Effective rents are expected to average $1500 per month. Every resident...
Discuss the notion of planning and managing creative ideas against the notion of creative freedom.
Discuss the kinds of creative appeals that are available to communicators. Consider the usefulness of combining emotional and rational appeals in some instances. Illustrate your response with an...
Ramtreat Metal Technology provided for a double your money back remedy in its contracts for the sale of its metal drilling assemblies. A buyer filed suit seeking consequential damages and cost of...
Tracey is a sole trader. She has the following transactions during the quarter to 31 December 2021 (all amounts shown are VAT-exclusive): Tracey drives a car with an emission rating of 128 g/km and...
During the quarter to 31 December 2021, a taxable person makes the following supplies: Input tax for the quarter is 118,000. Of this input tax, 35% is attributed to taxable supplies, 40% is...
Susan made the following purchases of ordinary shares in Semicycle plc: In January 2022, the company went into liquidation and Susan received a first distribution of 2 per share. The market value of...
(a) Explain the concept of "domicile" for tax purposes. (b) If an individual is UK resident, to what extent does the individual's domicile affect his or her liability to UK tax?
On 29 September 2021, Hyacinth makes a transfer consisting of 1,000 shares in a listed company. The shares are quoted at 572p - 588p on that date, with recorded bargains at 572p, 577p and 578p....
Economic conditions and financial markets have been significantly affected by the global financial crisis that swept around the world in 2008. Love and Lawson identified a series of specific issues...
A bar of length = 1 has one fixed and one free end and stiffness function c(x) = 1 - x. Find the displacement when subjected to a unit force. Pay careful attention to the boundary condition at the...
Because the manufacturers major objective in instituting a training program for channel member salespeople is to get them to give preferential treatment to the firms products, the manufacturer should...
Should coercive power be the basis for developing a sales quota program for channel members?
How might the use of missionary sales people foster conflict rather than cooperation in the channel?
Can you elucidate the intricacies of cellular respiration, delineating the metabolic pathways involved and their respective roles in energy production within eukaryotic organisms ?
How do the mechanisms of ventilation and gas exchange operate synergistically in facilitating the diffusion of oxygen and carbon dioxide across the respiratory membrane, ensuring optimal...
How do environmental factors, such as altitude, temperature, and atmospheric composition, influence respiratory physiology, necessitating adaptive responses at both the cellular and systemic levels...

Outline what you consider to be the important elements of a creative brief. Say why, using examples,

Question:

Step by Step Answer:

This is part of creative strategy development based on relevant ...View the full answer

Marketing Communications Management Analysis Planning Implementation

Students also viewed these Marketing questions