Effective marketing increases consumer awareness of a hotel. Selling relates to the personal aspect of client relations.

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Effective marketing increases consumer awareness of a hotel. Selling relates to the personal aspect of client relations. Which of these two activities do you believe is more important in the long-term success of a hotel? Explain your position.

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Foundations of Lodging Management

ISBN: 978-0132560894

2nd edition

Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller.

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Question Posted: Dec 20, 2015 02:58 AM

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Effective marketing increases consumer awareness of a hotel. Selling relates to the personal aspect of client relations.

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Many hoteliers believe that personal selling of a hotel is at least as or more im...View the full answer

Foundations of Lodging Management

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