Evaluate the following three websites in terms of their ability to create/support a good brand image and

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Evaluate the following three websites in terms of their ability to create/support a good brand image and product position.
www.minicooper.org
www.toyota.com/yaris/
www.bmw.com
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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