How would you use emotion to develop marketing strategy for each of the following? a) Visa card

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How would you use emotion to develop marketing strategy for each of the following? a) Visa card use, b) Sky diving, c) Orthodontist, d) Silk (soy milk), e) Honda Civic Hybrid, f) Iceland.
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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