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Integrated marketing communication (IMC) is a very important concept in marketing. What are the barriers to a marketing managers implementation of IMC? If IMC is not achieved, what is the impact on the marketing strategy?

Integrated marketing communication (IMC) is a very important concept in marketing. What are the barriers to a marketing manager’s implementation of IMC? If IMC is not achieved, what is the impact on the marketing strategy?

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Related Book For  answer-question
Marketing Management

Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Posted Date: December 29, 2015 08:21:37
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