Many organizations segment on the basis of demographics. Discuss three products that might segment on this basis,
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Many firms have found that demographics may be more of a descriptor of a segment than a basis for se...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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