Question: Some people feel (and act) more self-confident than others. Based on the DDB data (Tables 1B through 7B), what factors are most characteristic of highly

Some people feel (and act) more self-confident than others. Based on the DDB data (Tables 1B through 7B), what factors are most characteristic of highly confident individuals? Which of the Big Five personality dimension does self-confidence relate most to and what are the marketing implications of your findings?

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