There is a saying that any publicity is good publicity. Discuss what you think about this statement.

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There is a saying that “any publicity is good publicity.” Discuss what you think about this statement.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:49 AM

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There is a saying that any publicity is good publicity. Discuss what you think about this statement.

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This oftenheard statement obviously seems to reflect a misunderstanding of the power of publicity One would certainly get a strong argument against th...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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