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business communication today

Excellence In Business Communication 12th Global Edition John V. Thill, Courtland L. Bovee - Solutions

Which of the following is the best way to know how much material you can cover in a given amount of time?a. Divide the amount of time you have for your presentation by 20 to figure out how many slides you can show.b. Figure on one or two slides per main heading in your planning outline.c. For the
____ presentations are outlined like conventional messages and follow a predefined flow from start to finish; ____ presentations don’t flow in any particularly direction but rather give the presenter the option to move back and forth between topics and up and down in terms of level of detail
If you included a bibliography in your report, would you also need to include in-text citations? Please explain. [LO-2]
Under what circumstances would you include more than one table of contents in a report? [LO-2]
Message Strategies: Proposals Either to create opportunities in a slow job market or to avoid traditional employment altogether, some college graduates create their own jobs as independent freelancers or as entrepreneurs launching new companies
Message Strategies: Proposals Seems like everybody in the firm is frustrated. On the one hand, top executives complain about the number of lower-level employees who want promotions but just don’t seem to “get it” when it comes to dealing with customers and the public, recognizing when to
Message Strategies: Proposals For years, a controversy has been brewing over the amount of junk food and soft drinks being sold through vending machines in local schools.Schools benefit from revenue-sharing arrangements, but many parents and health experts are concerned about the negative effects
Message Strategies: Proposals Presentations can make or break both careers and businesses. A good presentation can bring in millions of dollars in new sales or fresh investment capital. A bad presentation might cause a number of troubles, from turning away potential customers to upsetting fellow
Message Strategies: Analytical Reports An observer surveying the current consumer electronics landscape and seeing Apple products everywhere might be surprised to learn that during part of the company’s history, it was regarded by some as a fairly minor player in the computer industry—and at
Message Strategies: Analytical Reports As a college student and an active consumer, you may have considered one or more of the following questions at some point in the past few years:a. What criteria distinguish the top-rated MBA programs in the country? How well do these criteria correspond to the
Message Strategies: Informational Reports The partners in your accounting firm have agreed to invest some of the company’s profits in the stock market. A previous team effort identified two leading companies in each of five different industries:
Message Strategies: Informational Reports Your company is the largest private employer in your metropolitan area, and the 43,500 employees in your workforce have a tremendous impact on local traffic. A group of city and county transportation officials recently approached your CEO with a request to
Message Strategies: Analytical Reports After several false-starts over the past few years, tablet computers to have finally caught on among business users. In addition to Apple’s popular iPad, seemingly every computer company on the planet is looking to get a share of this market.Your task:
Message Strategies: Informational Reports A family friend runs a mobile car valeting service and is considering expanding business into your town. He knows that you have some knowledge of how to research information and would like some free advice before funding some professional market research.
Message Strategies: Analytical Reports After 15 years in the corporate world, you’re ready to strike out on your own. Rather than building a business from the ground up, however, you think that buying a franchise is a better idea. Unfortunately, some of the most lucrative franchise opportunities,
Message Strategies: Analytical Reports Like any other endeavor that combines hard-nosed factual analysis and creative freethinking, the task of writing business plans generates a range of opinions.
Message Strategies: Analytical Reports Spurred on in part by the success of numerous television shows and even entire cable networks devoted to remodeling, homeowners across the country are redecorating and rebuilding like never before.Many people are content with superficial changes, such as new
Message Strategies: Analytical Reports You’ve been in your new job as human resources director for only a week, and already you have a major personnel crisis on your hands. Some employees in the marketing department got their hands on a confidential salary report, only to learn that, on average,
a. The resignation letter begins, “Since I’ll never regain your respect . . . ,” and goes on to explain why that’s true.b. The resignation letter begins, “Since I’ll never regain your respect, . . .” and goes on to explain why that’s true.c. The resignation letter begins, “Since
a. Refinements may prove profitable. (More detail about this technology appears in Appendix A).c. Refinements may prove profitable. (More detail about this technology appears in Appendix A.)
a. Do you remember who said, “And away we go?”b. Do you remember who said, “And away we go”?
a. “Ask not what your country can do for you,” begins a famous John Kennedy quotation.b. “. . . Ask not what your country can do for you” begins a famous John Kennedy quotation.c. “Ask not what your country can do for you . . .” begins a famous John Kennedy quotation.
a. Her assistant (the one who just had the baby) won’t be back for four weeks.b. Her assistant (the one who just had the baby), won’t be back for four weeks.c. Her assistant . . . the one who just had the baby . . .won’t be back for four weeks.
a. The term “up in the air” means “undecided.”b. The term “up in the air” means undecided.c. The term up in the air means “undecided.”
a. “The SBP’s next conference . . .” the bulletin noted,“. . . will be held in Minneapolis.”b. “The SBP’s next conference,” the bulletin noted, “will be held in Minneapolis.”c. “The SBP’s next conference,” the bulletin noted, “will be held in Minneapolis”.
a. We operate with a skeleton staff during the holidays(December 21 through January 2).b. We operate with a skeleton staff during the holidays“December 21 through January 2”.c. We operate with a skeleton staff during the holidays(December 21 through January 2.)
a. Her response . . . see the attached memo . . . is disturbing.b. Her response (see the attached memo) is disturbing.c. Her response “see the attached memo” is disturbing.
a. Be sure to read (How to Sell by Listening) in this month’s issue of Fortune.b. Be sure to read “How to Sell by Listening” in this month’s issue of Fortune.c. Be sure to read “How to Sell by Listening . . .” in this month’s issue of Fortune.
Distributing Reports; Communication Ethics: Resolving Ethical Dilemmas [LO-5], Chapter 1 Your organization has run into a serious financial trouble and has decided to take some extreme cost-cutting steps. You are a senior member of your team and, hence, have been asked by your boss to suggest names
Producing Formal Reports [LO-2] Pick the annual reports of two companies from the same industry for the year 2012–13 from the Internet. Compare the reports in terms of the prefatory and supplementary parts, the main text, and the visuals. Analyze if the headings and subheadings capture the
Producing Formal Reports [LO-2] As part of your final coursework in a module which studies the production of reports you are required to produce an analytical report for managers which critically evaluates three types of reward systems for employees that will support an increase in performance and
Producing Formal Reports; Collaboration: Team Projects [LO-2], Chapter 2 You and two colleagues have been asked to work together to prepare an analytical report that makes recommendations for which sectors of the market to target for a new adult painkiller which will be available to both the
Revising for Clarity and Conciseness [LO-1] Revise the following sentence to make it clearer and more direct. Feel free to break it into two sentences, if you prefer.This job requires someone with both tact and perseverance, because you don’t have authority over other people, but your success
Message 13.A: Executive Summaries [LO-2]To access the document for this exercise, go to http://real-timeupdates.com/ebc12, click on Student Assignments, and select Chapter 13, Message 13.A. Download this PDF file, which is the executive summary of Dietary Guidelines for Americans, a publication
If you were submitting a solicited proposal to build a small shopping center, would you include as references the names and addresses of other clients for whom you recently built similar facilities? Where in the proposal would you include these references? Why? [LO-3]
Would you always use all the prefatory and supplementary parts in writing formal reports? If not, how would you decide which prefatory and supplementary parts to use? Can a short report also have a list of references?Why or why not? [LO-2]
Is an executive summary a persuasive message? Explain your answer. [LO-2]
What is the best strategy when you’ve sent a formal proposal in response to an RFP but you haven’t heard back within a week or two?a. Immediately follow up with the recipient, regardless of the response window specified in the RFP; doing so is a sign that you’re hungry for the business.b.
Why are PDF files a popular format for distributing reports digitally?a. Senders appreciate the ability to maintain control over how their documents appear on the receiving end.b. Receivers are often reluctant to open word-processor files.c. Most businesspeople expect most reports to be distributed
The following sentence appears in your first draft of a report that analyzes perceived shortcomings in your company’s employee health benefits: “Among the many criticisms and concerns expressed by the workforce, at least among the 376 who responded to our online survey (out of 655 active
How should you handle the letter of transmittal for an unsolicited proposal?a. Treat the letter as a routine message; businesspeople get proposals all the time, so they don’t expect anything more than a simple announcement that identifies you and your proposal.b. Treat the letter as a positive
If you’ve submitted a proposal that is in response to an RFP, and the RFP doesn’t include specific instructions for referring to the RFP, what steps can you take to make sure the recipient understands which RFP you’re responding to?Include the formal title of the RFP (and its reference
Which of the following is not a typical supplementary part of a formal report?a. Appendixesb. Bibliographyc. Letter of authorizationd. Index
Which of the following may contain headings, visual aids, and enough information to help busy executives make quick decisions?a. An executive summaryb. A synopsisc. Bothd. Neither
A/an ____ ____ is a fully developed “mini” version of the report itself.
A/an ____is a brief overview (usually one page or less) of a report’s most important points.
A letter or memo of ____ is a specialized form of a cover letter that introduces your report to the audience.
What is the purpose of including a letter of acceptance in a formal report?a. It reminds your audience what you previously agreed to address in the report and why you were assigned to write it.b. It makes your report feel more formal and official.c. It prevents others from taking credit for your
In what situation should you consider including a letter or memo of authorization in a formal report?a. If you’re getting paid to write the reportb. If you received written authorization to write the reportc. If the audience outranks youd. If you outrank the audience
Which of the following is not one of the four major tasks involved in completing business reports and proposals?a. Revising the report’s organization, style, tone, and readabilityb. Formatting the reportc. Deciding which visuals to create for the reportd. Proofreading the report
What are some ways a wiki could be used for employee training? [LO-2]
What are the risks of not explaining the purpose of a proposal within the introduction? [LO-1]
Message Strategies: Proposals [LO-1] As a sales manager for Air-Trak, one of your responsibilities is writing sales proposals for potential buyers of your company’s Air-Trak tracking system. The system uses global positioning system (GPS)technology to track the location of vehicles and other
Message Strategies: Proposals [LO-1] Select a product you are familiar with and imagine that you are the manufacturer trying to get a local retail outlet to carry it. Use the Internet and other resources to gather information about the product.Your task: Write an unsolicited sales proposal in
Message Strategies: Proposals [LO-1] One of the banes of apartment living is those residents who don’t care about the condition of their shared surroundings. They might leave trash all over the place, dent walls when they move furniture, spill food and beverages in common areas, destroy window
Message Strategies: Proposals [LO-3] Your boss, the national sales manager, insists that all company sales reps continue to carry full-size laptop computers for making presentations to clients and to manage files and communications tasks. In addition to your laptops, you and you colleagues have to
Message Strategies: Analytical Reports [LO-1]Visit any restaurant, including your school cafeteria.Your task: After your visit, write a short letter to the owner or manager, explaining (1) what you did and what you observed, (2)any violations of policy that you observed, and (3) your
Message Strategies: Analytical Reports (Yardstick Approach) [LO-1] Assume you will have time for only one course next term.Your task: List the pros and cons of each of four or five courses that interest you and use the yardstick approach to settle on the course that is best for you to take at this
Message Strategies: Analytical Reports [LO-1],[LO-2] Your company develops a mobile phone app that helps people get detailed technical information about products while they are shopping. The original plan was to incorporate Quick Reference (QR) codes into the app, so that people could scan QR
Message Strategies: Analytical Reports [LO-1]Mistakes can be wonderful learning opportunities if we’re honest with ourselves and receptive to learning from the mistake.
Message Strategies: Online Content [LO-2] As you probably experienced, trying to keep all the different schools straight in one’s mind while researching and applying for colleges can be rather difficult. Applicants and their families would no doubt appreciate a handy summary of your college or
Message Strategies: Online Content; Collaboration: Team Projects [LO-2], Chapter 2 If you’re like many other college students, your first year was more than you expected: more difficult, more fun, more frustrating, more expensive, more exhausting, more rewarding—more of everything, positive and
Message Strategies: Informational Reports;Media Skills: Wiki Writing [LO-1], [LO-2] The use of social networks by employees during work hours remains a controversial topic, with some companies encouraging networking, some at least allowing it, and others prohibiting it.
Message Strategies: Informational Reports[LO-1], [LO-2] Anyone contemplating stock market investing is likely to shudder at least a little bit at the market’s penchant for taking a tumble now and again.Your task: Write a brief informational report that contains a chart of one of the major stock
Message Strategies: Informational Reports[LO-1], [LO-2] Concern is growing in many youth sports about the negative consequences of existing approaches to player development and competition. The long-term athlete development (LTAD) approach aims to instill methods and mindsets that will make athlete
Message Strategies: Online Content [LO-2]Adapting conventional web content to make it mobile friendly can require rethinking the site’s information architecture to simplify navigation and revising the content.
a. Your devil-may-care attitude affects everyone in the decision-making process.b. Your devil may care attitude affects everyone in the decision-making process.c. Your devil-may-care attitude affects everyone in the decision making process.
a. The charts are well placed—on each page—unlike the running heads and footers.b. The charts are well-placed on each page—unlike the running heads and footers.c. The charts are well placed on each page—unlike the running heads and footers.
a. Your ever-faithful assistant deserves—without a doubt—a substantial raise.b. Your ever faithful assistant deserves—without a doubt—a substantial raise.
a. How many owner operators are in the industry?b. How many owner—operators are in the industry?c. How many owner-operators are in the industry?
a. Only two sites maybe three—offer the things we need.b. Only two sites—maybe three—offer the things we need.
a. Argentina, Brazil, Mexico—these are the countries we hope to concentrate on.b. Argentina, Brazil, Mexico—these are the countries—we hope to concentrate on.
a. They’re selling a well designed machine.b. They’re selling a well-designed machine.
a. The file on Mary Gaily—yes—we finally found it reveals a history of tardiness.b. The file on Mary Gaily, yes—we finally found it—reveals a history of tardiness.c. The file on Mary Gaily—yes, we finally found it—reveals a history of tardiness.
a. A highly placed source explained the top-secret negotiations.b. A highly-placed source explained the top-secret negotiations.c. A highly placed source explained the top secret negotiations.
a. Three qualities—speed, accuracy, and reliability are desirable in any applicant.b. Three qualities—speed, accuracy, and reliability—are desirable in any applicant.
Presenting Information, Concepts, and Ideas(Photographs) [LO-3] As directed by your instructor, team up with other students, making sure that at least one of you has a digital camera or phone capable of downloading images to your word-processing software.Find a busy location on campus or in the
Presenting Data (Data Visualization) [LO-3] Explore several of the data visualization tools available through the Bovée & Thill Data Visualization and Infographics Gateway. (Go to http://real-timeupdates.com/ebc12, click on Learn More and then select Chapter 12.Data Visualization and Infographics
Visual Communication: Creating Visuals (Maps)[LO-4] You work for a large haulage company which delivers to big city outlets in the whole of your country so fuel costs are a major concern for the organisation.Drivers need to fill their tanks with diesel fuel at regular intervals and have been
Presenting Data (Line Charts) [LO-3] Here are last year’s sales figures for the appliance and electronics megastore where you work. Construct a line chart based on these figures to help explain to the store’s general manager seasonal variations in each department.
Visual Communication: Choosing the Best Visual[LO-3] You’re preparing the annual report for FretCo Guitar Corporation. For each of the following types of information, select an appropriate chart or visual to illustrate the text. Explain your choices.a. Data on annual sales for the past 20 yearsb.
Communication Ethics [LO-3] Write a critique of the ethics of the following statement provided in an unsolicited proposal for a beauty product to be stocked in a retail outlet, “In a survey23 seven out of ten people noticed smoother skin after ten weeks of daily application.”Email your critique
Applying Visual Design Principles [LO-3] Using the data provided in question 12.15, produce two different types of graphical representation and analyse which of your two choices would be the best option to include in an annual sales report and why this is the case.
Applying Visual Design Principles [LO-3] Find a diagram on any company website that explains how one of the company’s product works or how a product’s features benefit customers. Referring to the visual design principles on pages 421–422, analyze the effectiveness of the diagram’s design.
Drafting Online Content [LO-2] Read the ‘landing page’ of your organisations’ website and write a critique of the content considering interest and information. List changes you would like to make and prepare to justify your ideas in a class discussion.
Drafting Report Content; Communication Ethics:Making Ethical Choices [LO-1], Chapter 1 Your boss has asked you to prepare a feasibility report to determine whether the company should advertise its customcrafted cabinetry in the weekly neighborhood newspaper. Based on your primary research, you
Drafting Report Content [LO-1] Find an article in a business newspaper or journal (in print or online) that recommends a solution to a problem. Identify the problem, the recommended solution(s), and the supporting evidence provided by the author to justify his or her recommendation(s). Did the
Drafting Report Content [LO-1] Write a proposal introduction for prospective clients which is designed to convince them to commission you to produce a demographic survey of their customer base. Your introduction must be compelling and include the following information:a. The benefits gained from
Adapting to Your Audience [LO-1] Please write two different reports. One is for company directors and shareholders in which you must make a proposal to buy an expensive piece of equipment. The other is for your local sports club committee providing details of activities within previous year.
Message 12.B: Improving the Effectiveness of a Wiki Article [LO-3] To access this wiki exercise, go to http://real-timeupdates.com/ebc12, click on Student Assignments, and select Chapter 12, Message 12.b. Follow the instructions for evaluating the existing content and revising it to make it clear
Message 12.A: Revising Web Content with a“You” Attitude [LO-3] To access this wiki exercise, visit http://real-timeupdates.com/ebc12, click on Student Assignments, and select Chapter 12, Message 12.A. Follow the instructions for evaluating the existing content and revising it to make it more
Conduct a search and estimate what percentage of people in India belong to each blood group. Which type of visual would you choose to demonstrate the data?Explain your choice. [LO-3]
If a company receives a solicited formal proposal outlining the solution to a particular problem, is it ethical for the company to adopt the proposal’s recommendations without hiring the firm that submitted the proposal?Why or why not? [LO-1]
Would “Power to the People” be an effective headline for the section in an analytical report that recommends relaxing a company’s strict limits on employee use of social media at work? Why or why not? [LO-1]
Assume that you have a line chart with a vertical axis scaled from 0 to 100 and data points that vary within a range of roughly 10 to 90. How would you influence audience perceptions if you increased the vertical scale so that it stretched from 0 to 200 instead of 0 to 100?a. The scaling change
Which of the following steps should you take to verify the accuracy of the visuals in your reports?a. Make sure that data presentations such as line charts and bar charts accurately portray the data that you intended to show.b. Make sure flowcharts and other computer-generated artwork are correct
Which of these is a good reason to use a diagram instead of a photograph?a. Diagrams are more colorful and aren’t limited to colors found in real life.b. Diagrams are more realistic than photographs.c. Diagrams allow you to control the amount of detail shown to focus reader attention on
____ ____ overcomes several shortcomings of conventional charts and graphs—the inability to show only a limited number of data points before becoming too cluttered to interpret, a limited ability to show complex relationships among data points, and the ability to represent only numeric data.
Which of the following is not a good reason to use a visual in a report?a. To communicate more effectively with multilingual audiencesb. To help unify the separate parts of a process, an organization, or another entity, such as by using a flowchart to depict the various steps in a processc. To
Which of the following is a good candidate for illustrating in a report?a. Comparison of customer satisfaction ratings of 12 stores across a 12-month periodb. Percentage of employees who have attended 10 different training coursesc. Ranking of webpages on a website, from most visited to least

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