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business communication today

Excellence In Business Communication 12th Global Edition John V. Thill, Courtland L. Bovee - Solutions

Which of the following steps could you take to call attention to the most important elements in a visual?a. Use a dominant color for the important elements.b. Call attention to the important elements in the caption or in the text of your report.c. Make the important elements larger.d. Do all of the
Why is consistency important in visual design?a. It shows the audience that you’re not wasting precious time doing artistic designs.b. It reduces confusion by eliminating arbitrary changes that force people to relearn your design scheme every time they encounter another visual.c. It saves on ink
Which of the following best summarizes some key advice for wiki collaboration?a. Because so many writers can be involved in a wiki, managerial control of content and process is essential.b. Personal responsibility is paramount with wikis, so all contributors must safeguard their contributions
Which of the following is the most effectively worded link to a webpage that describes a company’s products and services?a. Click here to learn more about what we do.b. Learn more about our products and services.c. Next paged. You have problems? We have solutions.
______ goes a step beyond translating, making sure web content reflects not only the native language of your readers but also their cultural norms, weights, measures, currency, and other specific elements.
If a proposal is being sent in response to an RFP, how should the body of the proposal address the issue of costs?a. It should avoid any mention of costs.b. It should provide a total cost figure without wasting the reader’s time with a lot of details.c. It should follow whatever your company’s
The primary purpose of the body of a proposal is toa. List your firm’s qualifications for the project in questionb. Explain why the recipient needs to address a particular problem or opportunityc. Communicate your passion for solving the problem or addressing the opportunityd. Give complete
Which of the following elements is usually not part of a proposal’s introduction?a. Background or statement of the problemb. Detailed cost analysisc. Organization of the proposald. Scope of the proposal
If packaging and presentation are only superficial, why are they so important in proposal writing?a. Readers tend to prejudge the quality of your products and services based on the quality of your proposal.b. They show that you’re more than just a “numbers”person—that you can think
Which of the following is not a recommended strategy for strengthening your proposal argument?a. Provide concrete examples of the value of your proposal.b. Demonstrate your knowledge.c. Identify the amount of time you’ve invested in the proposal.d. Adopt a “you” attitude.
How are audiences likely to react if they spot several errors in your reports?a. They’ll become skeptical about the quality of all your work.b. They’ll forgive you and move on without thinking any more about it; everybody makes mistakes.c. They’ll stop reading your reports.d. They’ll
Where would you list action items in a report?a. In the openingb. In the bodyc. In the closed. Action items are never listed in reports.
Which of these does not belong in the body of an informational or analytical report?a. An explanation of weaknesses in the reportb. Facts, statistical evidence, and trendsc. Conclusions and recommendationsd. Criteria for evaluating alternatives and options
Which of these sentences has the most formal tone?a. We discuss herein the possibility of synergistic development strategies between our firm and U.S. Medical.b. This report explores the potential for a strategic partnership with U.S. Medical.c. My report is the result of a formal investigation
Why is the “you” attitude particularly important with long or complex reports and proposals?a. The “you” attitude takes less time to write, so you’ll save considerable time with long documents.b. Professionals are accustomed to reading long reports, so they don’t require a lot of
Why are unsolicited proposals more challenging to write than solicited proposals? [LO-7]
Can knowing the source of information that you find online unfairly bias you against the information? Explain your answer. [LO-2]
a. So I ask you, “When will we admit defeat?” Never!b. So I ask you, “When will we admit defeat”? Never!
a. Will you be able to speak at the conference, or should we find someone else.b. Will you be able to speak at the conference, or should we find someone else?
a. Will you please send us a check today so that we can settle your account.b. Will you please send us a check today so that we can settle your account?
a. Is consumer loyalty extinct? Yes and no!b. Is consumer loyalty extinct? Yes and no.
a. The debt load fluctuates with the movement of the U.S. prime rate.b. The debt load fluctuates with the movement of the US prime rate.
a. Jeb asked, “Why does he want to know! Maybe he plans to become a competitor.”b. Jeb asked, “Why does he want to know? Maybe he plans to become a competitor!”
a. Contact me at 1358 N. Parsons Ave., Tulsa, OK 74204.b. Contact me at 1358 N. Parsons Ave, Tulsa, OK.74204.
a. Our president is a C.P.A. On your behalf, I asked him why he started the firm.b. Our president is a CPA. On your behalf, I asked him why he started the firm.
a. That qualifies us as a rapidly growing new company, don’t you think?b. That qualifies us as a rapidly growing new company, don’t you think.
a. Dr. Eleanor H Hutton has requested information on TaskMasters, Inc.?b. Dr. Eleanor H. Hutton has requested information on TaskMasters, Inc.
Planning Proposals [LO-6] You’re getting ready to launch a new lawn-care business that offers mowing, fertilizing, weeding, and other services. The lawn surrounding a nearby shopping center looks as if it could use better care, so you target that business for your first unsolicited proposal. What
Message Strategies: Proposals; Collaboration: Team Projects [LO-7], Chapter 2 Break into small groups and identify an operational problem occurring at your campus that involves either registration, university housing, food services, parking, or library services. Then develop a workable solution to
Message Strategies: Analytical Reports [LO-6] Three years ago, your company (a carpet manufacturer) modernized its Georgia plant in anticipation of increasing demand for carpets. Because of the depressed housing market, the increase in demand for new carpets has been slow to materialize. As a
Message Strategies: Informational Reports [LO-5]Find the annual report of a company of your choice on the Internet. Study the report carefully and answer the following questions:a. Analyze the opening statement. Does it capture the interest of the reader? Determine whether there is a clear and
Message Strategies: Informational Reports [LO-5]Assume that your college president has received many student complaints about campus parking problems. You are appointed to chair a student committee organized to investigate the problems and recommend solutions. The president gives you a file labeled
Research: Conducting Primary Research (Interviews) [LO-4] When conducting interviews for the purpose of primary research, closed or open questions may be used. Providing two examples of each type of question for your instructor, discuss the advantages and disadvantages of both types of question and
Research: Conducting Primary Research (Surveys)[LO-4] A local retail organisation has been using data which was produced ten years previously on the buying habits of the local population to help decide which items to stock for sale. Despite some clearly successful lines, sales have been dropping
Research: Using Research Results [LO-3] Your boss has asked you to analyze and report on your division’s sales for the first nine months of this year. Using the following data from company invoices, calculate the mean for each quarter and all averages for the year to date.Then identify and
Research: Conducting Secondary Research [LO-3]Select any public company and find the following information.a. Names of the company’s current officersb. List of the company’s products or services (if the company has a large number of products, list the product lines instead)c. Current issues in
Research: Conducting Secondary Research [LO-3]Produce a tabulated list of advantages and disadvantages of using the following list of secondary research sources to produce a valid and reliable report:a. The annual report of a large companyb. A report from a newspaper such as the Financial Timesc.
Research: Using Research Results [LO-3] Select an article from a reputable business magazine, blog, or website. Read the article and highlight its key points.Summarize the article in fewer than 100 words, paraphrasing the key points.
Research: Evaluating Sources; Collaboration: Team Projects [LO-2], Chapter 2 In teams of three, prepare an informational report for your colleagues that critically evaluates the comparative reliability and validity of three sources of information about a large company(Your choice). Find one poor
Research: Documenting Sources [LO-2] Select five business articles from a combination of print and online sources. Develop a resource list, using Appendix B as a guideline.
Planning: Analyzing the Situation [LO-1] An organisation in the USA is proposing to set up a new division in the EU and has commissioned an agency to produce a report on which of three European member states, England, France or Germany would be the best economic environment to choose for this
Planning: Analyzing the Situation [LO-1] South by Southwest (SXSW) is a family of conferences and festivals in Austin, Texas, that showcase some of the world’s most creative talents in music, interactive media, and film. In addition to being a major entertainment venue for a week every March,
If you were writing a recommendation report for an audience that doesn’t know you, would you use the direct approach, focusing on the recommendation, or the indirect approach, focusing on logic? Why? [LO-6]
Would the one-page website design concept work well for mobile websites? Why or why not?
How would you differentiate between an essay and an informational report? Discuss the important parts of a report and the objective of each part. [LO-5]
One of your employees submitted a report that compares the market opportunities for two product ideas your company might develop. The report concludes that because the first idea yielded 340,000 hits in a Google search whereas the second idea yielded only 128,000 Google hits, the first idea clearly
RFP stands fora. Request for proposalsb. Reason for proposingc. Release form projectd. Research for proposal
What is the most significant factor to consider when planning a business proposal?a. Whether the recipient prefers printed or electronic mediab. Whether the proposal is solicited or unsolicitedc. How many writers will be involvedd. Whether the audience will be receptive to new ideas
If you have a long history of success in business and are highly regarded by your audience, which two organizing models will probably be sufficient for most reports to this audience?a. Focusing on conclusions or focusing on recommendationsb. Focusing on conclusions and focusing on troubleshootingc.
The structure and navigational flow of all the parts of a website are commonly referred to as ____ ____ .
Which of the following is not a common way to organize informational reports?a. Comparisonb. Section sizec. Sequenced. Chronology
“Why do some consumers refuse to switch to smartphones?” is an example ofa. An open-ended question
What does it mean for a survey to be valid?a. It works every time.b. It returns the data and information the researchers expect it to return.c. Meets all ethical and legal criteria in a given industry.d. It measures what it was intended to measure.
Why is it important to fully understand the instructions for using an individual search engine, web directory, database, or other computer-based research tool?a. You can be fined if you use these tools improperly.b. Most search tools don’t return any results if you don’t know how to use them.c.
Secondary research isa. Generally used before primary researchb. Generally used after primary researchc. Generally used at the same time as primary researchd. Another name for unpaid research
What is the difference between quoting and paraphrasing?a. Quoting is for printed sources; paraphrasing is for electronic sources.b. Quoting is legal (as long as appropriate credit is given);paraphrasing is not.c. Paraphrasing is just a shorter version of quoting.d. Quoting is reproducing someone
If you uncover critically important information (the sort that could make or break your company) that is from a credible source and appears to be unbiased, well documented, current, and complete but is the only source of this information you can find, how should you handle this situation in your
Why is it important to understand the purpose for which source material was created?a. Knowing the purpose helps alert you to any potential biases.b. You are required to indicate this purpose in your bibliography.c. The purpose tells you whether the material is copyrighted.d. The purpose tells you
Research that was conducted for other projects but is being considered for a new project is called ____ research.
Research being conducted for the first time is called ____ research.
Consider this series of values: 14, 37, 44, 44, 44, 74, 76, 88, 93, 100, and 112.a. The mean is 66.b. The median is 74.c. The mode is 44.d. All of the above are correct.
Which of the following is the appropriate first step in any research project?a. Evaluate secondary research to see if you can reuse anything from earlier research projects.b. Conduct a preliminary phone survey to measure the extent of the issue you’re about to research.Conduct a thorough
____ present persuasive messages that encourage readers to take a specific course of action.
____ reports assess a situation or problem and recommend a course of action in response.
____ reports focus on the delivery of facts, figures, and other types of information, without making recommendations or proposing new ideas or solutions.
Why is it particularly important in long reports to clearly identify your purpose before you begin writing?a. A clear statement of purpose helps you avoid extensive revisions.b. A clear statement of purpose gives you the opportunity to decline projects that don’t match your skill set or
Why do the AIDA model and similar approaches need to be modified when writing persuasive messages in social media? [LO-3]
What role do demographics and psychographics play in audience analysis during the planning of a persuasive message? [LO-1]
Message Strategies: Marketing and Sales Messages; Media Skills: Microblogging [LO-3], Chapter 8 It has taken you six months to persuade your manager that the organisation you work for can promote the services it offers effectively using microblogging techniques. You have persuaded him that if
Message Strategies: Marketing and Sales Messages; Media Skills: Social Networking [LO-3], Chapter 8 You chose your college or university based on certain expectations, and you’ve been enrolled long enough now to have some idea about whether those expectations have been met. In other words, you
Message Strategies: Marketing and Sales Messages; Media Skills: Social Networking [LO-3], Chapter 8 Curves is a fitness center franchise that caters to women who may not feel at home in traditional gyms. With its customer-focused and research-based approach, Curves has become a significant force in
Message Strategies: Marketing and Sales Messages [LO-3] After a shaky start as the technology matured and advertisers tried to figure out this new medium, online advertising has finally become a significant force in both consumer and business marketing. Companies in a wide variety of industries are
Message Strategies: Marketing and Sales Messages [LO-3] Kelly Services is a large staffing company based in Troy, Michigan. Client firms turn to Kelly to strategically balance their workloads and workforces during peaks and valleys of demand, to handle special projects, and to evaluate employees
Message Strategies: Marketing and Sales Messages [LO-3] Your new podcast channel, School2Biz, offers advice to business students making the transition from college to career. You provide information on everything from preparing résumés to interviewing to finding a place in the business world and
Message Strategies: Marketing and Sales Messages [LO-3] You have worked with three colleagues, whilst studying, on a research project that has resulted in the creation of a new theoretical model for the understanding of student’s use of social media to help them study. The project has been grade
Message Strategies: Marketing and Sales Messages [LO-3] Having had your journal article published online about social media marketing, you want prospective employers to read it.Your institution publishes information about the success of its students to support their careers. You have been asked to
Message Strategies: Marketing and Sales Messages [LO-3] The course you are undertaking currently is experiencing no growth in the numbers of student enrolling each year and, as a result, may no longer be offered.
Message Strategies: Marketing and Sales Messages [LO-3] You live on the edge of a village which is mainly surrounded by a mixture of fields and woodland but is linked to a small town a mile away by houses built along a main road leading into the town. Your house backs onto farmland behind the
Message Strategies: Requests for Information[LO-2] As a motivated, ambitious employee, you naturally care about your performance on the job—and about making sure your performance is being fairly judged and rewarded. Unfortunately, the company has gone through a period of turmoil over the past
Message Strategies: Persuasive Claims and Requests for Adjustment [LO-2] You pay your electricity bills by monthly direct debit and, like many power supply companies, your supplier has increased your monthly payments every year.You let this happen because you have a growing family and your demand
Message Strategies: Requests for Action [LO-2]Your new company, WorldConnect Language Services, started well and is going strong. However, to expand beyond your Memphis, Tennessee, home market, you need a one-time infusion of cash to open branch offices in other cities around the Southeast. At the
Message Strategies: Requests for Action [LO-2]You work in an office and have recently been promoted to a position requiring you to see both suppliers and clients in your office.Part of your office doubles as a meeting place with a table and four chairs. You know that the office is due for
An online university requested a visit from you to discuss the supply of printing equipment and accompanying consumables to regionally based associate lecturers. You have visited the buyer and discussed your service agreeing that you could offer the following: 1) a colour, double-side printer 2) a
Message Strategies: Requests for Action[LO-2] You are the sales representative for an office supplies rental firm as mentioned in
Message Strategies: Requests for Action [LO-2]At IBM, you’re one of the coordinators for the annual Employee Charitable Contributions Campaign. Since 1978, the company has helped employees contribute to more than 2,000 health and human service agencies. These groups may offer child care;treat
Message Strategies: Persuasive Business Messages [LO-2] As someone who came of age in the “post-email”world of blogs, wikis, social networks, and other Web 2.0 technologies, you were rather disappointed to find your new employer solidly stuck in the age of email. You use email, of course, but
Message Strategies: Persuasive Business Messages [LO-2] Working as an associate lecturer for a well-known and successful online university, you use your own home as your office. Periodically you teach on residential courses and short, locally based workshops which will require printing of material
Message Strategies: Persuasive Business Messages [LO-2] As a strong advocate for the use of social media in business, you are pleased by how quickly people in your company have taken up blogging, wiki writing, and other new-media activities. You are considerably less excited by the style and
Message Strategies: Persuasive Business Messages [LO-2] You’ve been trying for months to convince your boss, company CEO Will Florence, to start using Twitter.You’ve told him that top executives in numerous industries now use Twitter as a way to connect with customers and other stakeholders
a. We want to address three issues; efficiency; profitability; and market penetration.b. We want to address three issues; efficiency, profitability, and market penetration.c. We want to address three issues: efficiency, profitability, and market penetration.
a. His writing skills are excellent however; he needs to polish his management style.b. His writing skills are excellent; however, he needs to polish his management style.c. His writing skills are excellent: however he needs to polish his management style.
a. Workers wanted an immediate wage increase: they hadn’t had a raise in 10 years.b. Workers wanted an immediate wage increase;because they hadn’t had a raise in 10 years.c. Workers wanted an immediate wage increase; they hadn’t had a raise in 10 years.
a. You shipped three items on June 7; however, we received only one of them.b. You shipped three items on June 7, however; we received only one of them.c. You shipped three items on June 7; however we received only one of them.
a. Send a copy to: Nan Kent, CEO, Bob Bache, president, and Dan Brown, CFO.b. Send a copy to Nan Kent, CEO; Bob Bache, president; and Dan Brown, CFO.c. Send a copy to Nan Kent CEO; Bob Bache president;and Dan Brown CFO.
a. Only two firms have responded to our survey;J. J. Perkins and Tucker & Tucker.b. Only two firms have responded to our survey:J. J. Perkins and Tucker & Tucker.
a. His motivation was obvious: to get Meg fired.b. His motivation was obvious; to get Meg fired.
a. The Zurich airport has been snowed in, therefore I can’t attend the meeting.b. The Zurich airport has been snowed in, therefore, I can’t attend the meeting.c. The Zurich airport has been snowed in; therefore, I can’t attend the meeting.
a. I want to make one thing clear: None of you will be promoted without teamwork.b. I want to make one thing clear; none of you will be promoted without teamwork.c. I want to make one thing clear: None of you will be promoted; without teamwork.
a. This letter looks good; that one doesn’t.b. This letter looks good: that one doesn’t.
Message Strategies: Marketing and Sales Messages[LO-3] Have you ever wondered why certain websites and blogs appear at the top of the list when you use an online search engine? Or why a site you might expect to find doesn’t show up at all? Such questions are at the heart of one of the most

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