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business communication today
Excellence In Business Communication 12th Global Edition John V. Thill, Courtland L. Bovee - Solutions
Media Skills: Three Step email writing [LO-4] Writean email to your course leader asking for a two-week extension to the deadline for submission of an assignment.a. Produce a written plan.b. Write the message.c. Email both to your course leader.
Media Skills: Social Networking [LO-2] Explore the internet to find the Linkedin® website and, if not already signed up to the site, create your own profile (it is free to do so at the entry level). Explore the site and ensure that you look at the profiles of a few individuals (you can search for
Collaboration: Working in Teams; Planning: Selecting Media [LO-1], Chapter 2 For each of these message needs, choose a medium you think would work effectively and explain your choice. (More than one medium could work in some cases; just be able to support your particular choice.)a. A personnel
Message 7.C: Media Skills: Podcasting [LO-7] To access this podcast exercise, visit http://real-time updates.com/ebc12, click on Student Assignments, and select Chapter 7, Message 7.C, and listen to this podcast.Identify at least three ways in which the podcast could be improved, and draft a brief
Message 7.B: Media Skills: Blogging, Creating a Businesslike Tone [LO-6] Imagine that you are applying for a job which includes keeping an internal company blog up-to-date for a salesforce. The intent of the blog is to be informative, motivational and interactive encouraging staff working remotely
Message 7.A: Media Skills: IM; Creating a Businesslike Tone [LO-5] Review the following IM exchange and explain how the customer service agent could have handled the situation more effectively.
What are some ways the president of a hiking equipment company could use Twitter to engage potential customers without being overtly promotional? [LO-6]
If one of the benefits of blogging is the personal, intimate style of writing, is it a good idea to limit your creativity by adhering to conventional rules of grammar, spelling, and mechanics? Why or why not? [LO-6]
Is leveraging your connections on social networks for business purposes ethical? Why or why not? [LO-3]
Discuss how social networks can be used to recruit employees and find business partners. [LO-2]
Given the strict limits on length, should all your microblogging messages function as teasers that link to more detailed information on a blog or website? Why or why not? [LO-1]
A/an ____ ____ is an ongoing series of podcasts on the same general topic.
If one of the attractions of podcasting is its spontaneous, conversational feel, why should podcasters take the time to plan their recordings?a. Individual podcasts that aren’t well thought out can end up being rambling, confusing, and repetitive.b. Podcasts are more difficult to edit than
Which of the following would be a good use of retweeting for an independent consulting engineer who uses Twitter to build relationships with potential clients?a. Avoiding retweeting under any circumstances, because it is tantamount to plagiarizingb. Retweeting every tweet he or she receives so that
Which of the following is not a good general purpose for a blog?a. Sharing news from the racing circuit, describing how the racers we sponsor are faring and how they use our productsb. Commenting on economic and social policy decisions that affect the national and international business
Which of the following best describes the optimum audience of a blog?a. Always the largest audience possibleb. Only people who are experts in the subject matter so that comments and discussions aren’t pulled off track by“newbies” who don’t know what they are talking aboutc. An audience
Which of the following best describes the idea of an “authentic voice” in blogging?a. A writing style that is scrupulously precise and free from technical and grammatical errorsb. The voice of a real, living, breathing human being, communicating to other human beings on a personal levelc.
Which of the following is a good strategy for using blogs to promote products and services?a. Write in a style that is personal and conversational; minimize direct promotion of your products and services.Focus instead on topics your customers and potential customers find helpful and interesting.b.
Which of the following types of messages are most appropriate for IM?a. Long, complex messagesb. Brief conversational messagesc. Confidential or highly personal messagesd. All of the above
Which of these statements best describes how the threestep writing process applies to IM?a. Because there is no planning step and no completing step in IM, the three-step process does not apply.b. The real beauty of IM in the business world is that people don’t have to spend so much time
Which of the following reasons helps explain why IM usage is overtaking email in some companies?a. People don’t have to be so formal when they use IM; it saves time to use acronyms and emoticons and to avoid using capitalization, punctuation, and other time wasters.b. IM works better as a
You work in a customer service department, answering emails from customers. This morning you received an angry message from a customer who has a legitimate complaint about your company’s warranty policies. After responding to the message as best you can, which of the following steps should you
Which of the following is the most effective email subject line?a. Production line: wiring issuesb. Wiring errors in production: let’s analyze the problem and explore solutionsc. Wiring errors on the production line MUST STOP NOW!d. Careless employees => unhappy customers => fewer customers =>
Which of the following is true of email subject lines?a. Only “newbies” bother to use them anymore.b. Subject lines should never give away the content of the message because no one will bother to read it if they already know what the message is about.c. They can make the difference between a
Which of the following is one reason many companies are trying to reduce email usage?a. To reduce the number of messages that can be used as legal evidenceb. To reduce costs, because email hosting has doubled in price in the last decadec. To lower the processing demands on company serversd. To
When someone with expertise or interest in a particular field collects and republishes material on a particular topic, the practice is known asa. Content curationb. Media consolidationc. Blog linkingd. Tagging and pinning
YouTube, Flickr, and Yelp are examples ofa. Consumer-only websitesb. User-generated content sitesc. Social interactivity blogsd. Content exchanges
____ ____ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.
Which of these best describes the role of a hub in a company’s social media strategy?a. An open-plan office in which all the company’s social media users can congregate in order to ensure a coordinated public presenceb. The company’s Facebook page or its Facebook page and Twitter accountc. A
A/an ____ ____ is a group of people united by their interest in and ownership or use of a particular product.
Which of these descriptions best captures the preferred style of writing for social media in business?a. Businesslike and message-drivenb. Unplanned, unrehearsed, and super casualc. Conversational, supportive, and engagedd. Funny, quirky, and intriguing
Which of the following is not listed in the chapter as one of the compositional modes for digital media?a. Conversationsb. Redacting
To express sympathy to the family of one of your employees who recently died in a traffic accident, which of these media would you choose and why?a. Facebook postb. Printed letterc. Email messaged. Instant message
How has content sharing through social media changed the information gathering habits of many consumers and professionals?a. They frequently “snack” on large numbers of small pieces of information and bypass larger documents that would take more time to read.b. Everyone above a certain level in
How do your typeface selections help determine the personality of your documents and messages? [LO-4]
Why is it helpful to put your first draft aside for a while before you begin the editing process? [LO-1]
Carolyn told Jorge not to put the used inkjet cartridges(in, into) the trash can.
She is active (in not only, not only in) a civic group but also in an athletic organization.
This model is different (than, from) the one we ordered.
Their computer is similar (to, with) ours.
We can’t wait (on, for) their decision much longer.
Matters like this are decided after thorough discussion(among, between) all seven department managers.
Dr. Namaguchi will be talking (with, to) the marketing class, but she has no time for questions.
U.S. Mercantile must become (aware, aware of) and sensitive to its customers’ concerns.
I wish he would get (off, off of) the phone.
Where was your argument (leading to, leading)?
Next, each proofread your work noting down the errors separately and then do the same with each other’s work. Compare, in detail, the differences between the errors each of you notice and discuss what you can learn about proof reading from this exercise.
Proofreading [LO-5] With a class colleague, both of you find three of your written answers to questions from chapter
Communication Ethics: Making Ethical Choices;Media Skills: Blogging, [LO-3] Chapter 7 The Managing Director (MD) of a medium sized company experiencing difficulties at the beginning of the recent economic downturn wrote the following message on the blog used by employees. Using the principles you
Completing: Designing for Readability; Media Skills: Blogging, [LO-3], Chapter 7 Briefly analyse the following three sentences which are intended for use in a blog which is likely to be read on a mobile device:a. The purpose of the script when Viner Hand ITC was used was to make it absolutely clear
The auditing procedure on the books was performed by the vice president.
Editing for Clarity (Camouflaged Verbs) [LO-3]Rewrite each sentence so that the verbs are no longer camouflaged:a. Adaptation to the new rules was performed easily by the employees.b. The assessor will make a determination of the tax due.c. Verification of the identity of the employees must be made
Editing for Clarity (Sentence Structure) [LO-3]Rearrange the following sentences to bring the subjects closer to their verbs:a. Trudy, when she first saw the bull pawing the ground, ran.b. It was Terri who, according to Ted, who is probably the worst gossip in the office (Tom excepted), mailed the
Editing for Clarity (Noun Sequences) [LO-3] Rewrite the following sentences to eliminate the long strings of nouns:a. The focus of the meeting was a discussion of the bank interest rate deregulation issue.b. Following the government task force report recommendations, we are revising our job
Editing for Clarity (Dangling Modifiers) [LO-3]Rewrite these sentences to clarify the dangling modifiers:a. Full of trash and ripped-up newspapers, we left Dallas on a plane that apparently hadn’t been cleaned in days.b. Lying on the shelf, Ruby found the operations manual.c. With leaking
Editing for Clarity (Awkward References) [LO-3]Revise the following sentences to delete the awkward references:a. The vice president in charge of sales and the production manager are responsible for the keys to 34A and 35A, respectively.b. The keys to 34A and 35A are in executive hands, with the
Editing for Clarity (Parallelism) [LO-3] Revise these sentences to present the ideas in parallel form:a. Mr. Hill is expected to lecture three days a week, to counsel two days a week, and must write for publication in his spare time.b. She knows not only accounting, but she also reads Latin.c. Both
Editing for Clarity (Indefinite Starters)[LO-3] Rewrite these sentences to eliminate the indefinite starters:a. There are several examples here to show that Elaine can’t hold a position very long.b. It would be greatly appreciated if every employee would make a generous contribution to Mildred
Editing for Clarity (Hedging) [LO-3] Rewrite these sentences so that they no longer contain any hedging:a. It would appear that someone apparently entered illegally.b. It may be possible that sometime in the near future the situation is likely to improve.c. Your report seems to suggest that we
Editing for Conciseness (Unnecessary Modifiers)[LO-3] Remove all the unnecessary modifiers from these sentences:a. Tremendously high pay increases were given to the extraordinarily skilled and extremely conscientious employees.b. The union’s proposals were highly inflationary, extremely
Editing for Conciseness (Lengthy Phrases) [LO-3]Revise to condense these sentences to as few words as possible:a. We are of the conviction that writing is important.b. In all probability, we’re likely to have a price increase.c. Our goals include making a determination about that in the near
Editing for Conciseness (Lengthy Phrases) [LO-3]Rephrase the following in fewer words:a. In the near futureb. In the event thatc. In order thatd. For the purpose ofe. With regard tof. It may be that g. In very few cases h. With reference to i. At the present time j. There is no doubt that
Editing for Conciseness (Lengthy Phrases) [LO-3]Use infinitives as substitutes for the overly long phrases in these sentences:a. For living, I require money.b. They did not find sufficient evidence for believing in the future.c. Bringing about the destruction of a dream is tragic.
Editing for conciseness (Remove redundancies)[LO-3] Rewrite the following sentences removing the redundant words:a. The new presentation on grammatical errors was fully finished.b. Writing progressive and ongoing material was a great pleasure for the articulate, well-spoken man.c. The hoarder had
Editing for Conciseness (Unnecessary Words) [LO-3]Cross out unnecessary words in the following phrases:a. Red in colorb. Actual factsc. Few in numberd. Make an examination ofe. Repeat again
Revising for Readability (Sentence Length) [LO-2]Break the following sentences into shorter ones by adding more periods and revise as needed for smooth flow:a. After a trial period of three weeks, during which time she worked for a total of 15 full working days, we found her work was sufficiently
Revising for Readability (Sentence and Paragraph Length [LO-2]) Both paragraphs and sentences can be too short or too long making reading difficult. Re-write the following text to read with more flow:
Evaluating the Work of Other Writers [LO-1] There is a demand in many organizations from the employees for the adoption of the flextime system as they feel that this will help them manage work and life better. Locate one such flextime proposal online. Do you find it convincing enough? Do you have
How can you demonstrate good business sense in the choices you make regarding message distribution? [LO-6]
Explain the importance of text justification as a contributor to text readability. [LO-4]
Why should you limit the number of typefaces and type styles in most business documents? [LO-4]
How does careful revision reflect the “you” attitude? [LO-1]
Which of the following concerns is the most important to consider when distributing messages through digital media such as email?a. The difficulty of reading on screenb. Privacy and securityc. Differences between flat-panel and CRT monitorsd. The difficulty of keeping email addresses current
As a general rule, the cost of distributing a business message should be balanced againsta. The importance and urgency of the messageb. The length of the messagec. Your career goals as they relate to the messaged. The number of recipients
When proofreading, you should look for errors ina. Spelling and punctuationb. Grammar and usagec. Typography and formatd. All of the above
The best time to proofread isa. As you are writingb. Immediately after you finish the first draft, while the information is still fresh in your mindc. A day or so after you finish the first draftd. After you distribute the document
Why is it a good idea to think in small chunks when writing for mobile audiences?a. Mobile users consume information one screen at a time.b. More than 50 percent of mobile users refuse to scroll past the first screen.c. Many smartphones don’t offer scrolling.d. Graphics are easier to create on
Type that is justified isa. Flush on the left and ragged on the rightb. Flush on the right and ragged on the leftc. Flush on both the left and the rightd. Centered
Any blank areas in a document are referred to as
A well-designed documenta. Includes a wide variety of typefacesb. Balances the space devoted to text, artwork, and white spacec. Fills as much of the available space as possible with text and artd. Does all of the above
Which of the following is not an example of a redundancy?a. Visible to the eyeb. Free giftc. Very usefuld. Repeat again
When editing for conciseness, you should look fora. Unnecessary words and phrasesb. Dangling modifiersc. Lack of parallelismd. Awkward references
Which of the following sentences does not have a dangling modifier?a. Lacking brand recognition, some consumers are wary of using Internet-only banks.b. Because Internet-only banks lack brand recognition, some consumers are wary of using them.c. Because of a lack of brand recognition, some
Which of the following sentences lacks parallelism?a. Consumers can download stock research, electronically file their tax returns, create a portfolio, or choose from an array of recommended mutual funds.
Which of the following sentences contains hedging words?a. It appears that we may have a problem completing the project by May 20.b. There is a possibility that the project might be done by May 20.c. It seems that the project could possibly miss its completion date of May 20.d. All of the above
Which of the following is not an informative heading?a. Why We Need a New Distributorb. Five Challenges Facing Today’s Distributorsc. Distributors Are a Better Choice for Us Than Wholesalersd. Distributor Choices
Regarding the use of lists, the best approach for business messages is toa. Avoid using lists except where absolutely necessaryb. Make sure listed items are in parallel formc. Use numbered lists rather than bulleted onesd. Do all of the above
Regarding paragraph length, the best approach for business messages is toa. Keep paragraphs shortb. Make most of your paragraphs long since that is standard practice in business writingc. Make most of your paragraphs one sentence in lengthd. Aim for an average paragraph length of 200 words
Regarding sentence length, the best approach for business messages is toa. Keep all sentences as short as possibleb. Make most of your sentences long since you will usually have complex information to impartc. Vary the length of your sentencesd. Aim for an average sentence length of 35 words
Which of the following is not one of the main tasks involved in completing a business message?a. Drafting the messageb. Revising the messagec. Producing the messaged. Proofreading the message
Which of these is the most important reason you should take care to revise messages before sending them?a. Revising shows your audience how hard you work.b. Revising lowers the word count.c. Revising makes it cheaper to email messages.d. Revising can usually make your messages more suc -cessful.
Media Skills: Writing for Mobile Devices [LO-7]Find an interesting website article on any business topic.Write a three-paragraph summary that would be easy to read on a phone screen.
Whether you’re indulging in a doughnut in New York or California, Krispy Kreme wants you to enjoy the same delicious taste with every bite. The company maintains consistent product quality by carefully controlling every step of the production process. Krispy Kreme tests all raw ingredients
Facing some of the toughest competitors in the world, Harley-Davidson had to make some changes. The company introduced new products. Harley’s management team set out to rebuild the company’s production process.New products were coming to market and the company was turning a profit. Harley’s
The board green-lighted our initiative to repurpose our consumer products for the commercial space.
I’d love to help with that project, but I’m bandwidthconstrained.
My only takeaway from the offsite was that Laird threw his entire department under the bus for missing the deadline.
Moving Leslie into the accounting department, where she was literally a fish out of water, was like putting a square peg into a round hole, if you get my drift.
Being a jack-of-all-trades, Dave worked well in his new general manager job.
Moves forward
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