New Semester
Started
Get
50% OFF
Study Help!
--h --m --s
Claim Now
Question Answers
Textbooks
Find textbooks, questions and answers
Oops, something went wrong!
Change your search query and then try again
S
Books
FREE
Study Help
Expert Questions
Accounting
General Management
Mathematics
Finance
Organizational Behaviour
Law
Physics
Operating System
Management Leadership
Sociology
Programming
Marketing
Database
Computer Network
Economics
Textbooks Solutions
Accounting
Managerial Accounting
Management Leadership
Cost Accounting
Statistics
Business Law
Corporate Finance
Finance
Economics
Auditing
Tutors
Online Tutors
Find a Tutor
Hire a Tutor
Become a Tutor
AI Tutor
AI Study Planner
NEW
Sell Books
Search
Search
Sign In
Register
study help
business
cb: consumer behaviour
Consumer Behavior 8th Edition Michael R. Solomon - Solutions
20 What is a current example of parody display?
19 What is conspicuous consumption? Give a current example.
18 How do you differentiate between "old money" versus "nouveau riche" consumers?
17 What is cultural capital and why is enrolling in an etiquette class a way to accumulate it?
15 What is a taste culture? 16 Describe the difference between a restricted and an elaborated code, giving an example of each.
14 How does the worldview of blue-collar and white-collar consumers differ?
13 Define status crystallization and give an example.
12 What are some of the problems we encounter when we try to measure social class?
11 Why does earning more money often not result in a corresponding change in social class?
10 What one variable is the best indicator of social class? What are some other important indicators?
9 Define social mobility and what different forms it can take.
8 Describe what we mean by the term mass class and tell what is causing this phenomenon.
7 What is a chav?
6 What is the difference between achieved and ascribed status?
4 What is a pecking order? 5 What is social class? Is it different from income and if so how?
3 How does consumer confidence influence consumer behavior?
2 Define discretionary income.
1 How have women contributed to the overall rise in income in Western society?
A person's desire to make a statement about his social class, or the class to which he hopes to belong, influences the products he likes and dislikes.
We group consumers into social classes that say a lot about where they stand in society.
Both personal and social conditions influence how we spend our money.
2 How do current trends in the family life cycle affect the marketing of cell phones to children?
1 When it comes to cell phones for kids, who is the cus- tomer? Discuss the dynamics of the decision to buy a cell phone for a young child.
18 Consider three important changes in the modern fam- ily structure. For each, find an example of a marketer who seems to be conscious of this change in its product communications, retailing innovations, or other aspects of the marketing mix. If possible, also try to find exam- ples of marketers
17 Select a product category, and using the life-cycle stages the chapter describes, list the variables likely to affect a purchase decision for the product by consumers in each stage of the cycle.
16 Watch 3 hours of children's programming on commercial television stations. Evaluate the marketing techniques used in the commercials in terms of the ethical issues raised in the final section of this chapter. Report your find- ings and conclusions.
15 Observe the interactions between parents and children in the cereal section of a local grocery store (remember to bring earplugs). Prepare a report on the number of children who expressed preferences, how they expressed their preferences, and how parents responded, includ- ing the number who
14 Pick three married couples and ask each husband and wife to list the names of all cousins, second cousins, and so on for both sides of the family. Based on the results, what can you conclude about the relative role of men and women in maintaining the kin-network system?
13 Collect ads for three different product categories that target families. Find another set of ads for different brands of the same items that don't feature families. Pre- pare a report comparing the probable effectiveness of the two approaches. Which specific categories would most likely benefit
12 Arrange to interview two married couples, one younger and one older. Prepare a response form listing five product categories groceries, furniture, appliances, va- cations, and automobiles-and ask each spouse to indi- cate, without consulting the other, whether purchases in each category are made
11 We can think of college students living away from home as having a substitute "family." Whether you live with your parents, with a spouse, or with other students, how are decisions made in your college residence "family"? Do some people take on the role of mother or father or child? Give a
10 Industrial purchase decisions are totally rational. Aes- thetic or subjective factors don't-and shouldn't-play a role in this process. Do you agree?
9 In identifying and targeting newly divorced couples, do you think marketers are exploiting these couples' situa- tions? Are there instances in which you think marketers may actually be helpful to them? Support your answers with examples.
8 For each of the following five product categories- groceries, automobiles, vacations, furniture, and appliances-describe the ways in which you believe having children or not affects a married couple's choices.
7 Marketers have been criticized for donating products and services to educational institutions in exchange for free promotion. Is this a fair exchange, in your opinion, or should corporations be prohibited from attempting to influence youngsters in school?
6 What do you think of the practice of companies and sur- vey firms collecting public data (e.g., from marriage li- censes, birth records, or even death announcements) to compile targeted mailing lists? State your opinion from both a consumer's and a marketer's perspective.
5 Do you think market research should be performed with children? Give the reasons for your answer.
4 The Defense Department shut down a controversial re- search program following a public outcry. Its intent was to create a prediction market to try to forecast terrorist activities. Was the decision to terminate the program warranted? Why or why not?
3 Are marketers robbing kids of their childhood?
2 Discuss the pros and cons of the voluntarily childless movement. Are followers of this philosophy selfish?
1 Is the family unit dead?
20 Why is it difficult to conduct marketing research with children?
19 Discuss stages of cognitive development and how these relate to the comprehension of marketing messages.
18 What is consumer socialization? Who are some impor- tant players in this process? How do toys contribute?
17 What are three reasons why children are an important segment to marketers?
16 Describe a heuristic a couple might use when making a decision, and provide an example of it.
15 What is a kin-network system?
14 What factors help to determine if decisions will be made jointly or by one spouse or the other?
13 What are some diferences between "traditional" and "modern" couples in terms of how they allocate house- hold responsibilities?
12 Summarize the difference between an autonomic and a syncretic decision.
11 What is the difference between a consensual and an accommodative purchase decision? What are some factors that help to determine how much conflict the family will experience when making a decision?
10 List some variables we must consider when trying to understand different stages in the FLC.
9 What is the FLC, and why is it important to marketers?
8 What are boomerang kids?
7 How do we calculate a nation's fertility rate? What fertil- ity rate is required to ensure that population size does not decline?
6 What is a nuclear family, and how is it different from an extended family?
5 List at least three roles people play in the organization- al decision-making process.
4 What are some of the ways organizational decisions dif- fer from individual consumer decisions? How are they similar?
3 Summarize the buyclass model of purchasing. How do decisions differ within each class?
2 What is a prediction market?
1 What are some factors that influence how an organiza- tional buyer evaluates a purchase decision?
Children learn over time what and how to consume.
Members of a family unit play different roles and have different amounts of influence when the family makes purchase decisions.
Our traditional notions about families are outdated.
Many important demographic dimensions of a population relate to family and household structure.
The decision-making process differs when people choose what to buy on behalf of a company versus a personal purchase.
Companies as well as individuals make purchase decisions.
Marketers often need to understand consumers' behavior rather than consumer behavior because in many cases more than one person decides what to buy.
1. What kind of opportunities does the existence of the Buffett commu- nity present to marketers? Develop a list of specific marketing and promotional tactics.
2 Consider your responses to question
1 How can Jimmy Buffett fans be considered as members of a reference group? A brand community? A consumer tribe?
15 Trace a referral pattern for a service provider such as a hair stylist by tracking how clients came to choose him or her. See if you can identify opinion leaders who are responsible for referring several clients to the busi- nessperson. How might the service provider take advan- tage of this
14 See if you can demonstrate the risky shift. Get a group of friends together and ask each to privately rate the like- lihood on a scale from 1 to 7 that they would try a con- troversial new product (e.g., a credit card that works with a chip implanted in a person's wrist). Then ask the group to
13 Conduct a sociometric analysis within your dormitory or neighborhood. For a product category such as music or cars, ask each individual to identify other individuals with whom they share information. Systematically trace all of these avenues of communication, and identify opinion leaders by
12 Identify fashion opinion leaders on your campus. Do they fit the profile the chapter describes?
11 Identify a set of avoidance groups for your peers. Can you identify any consumption decisions that are made with these groups in mind?
10 The power of unspoken social norms often becomes obvious only when we violate them. To witness this result firsthand, try one of the following: Stand facing the back wall in an elevator; serve dessert before the main course; offer to pay cash for dinner at a friend's home; wear paja- mas to
9 The high-profile stunt to publicize Aqua Teen Hunger Force created a massive public disruption. When does a guerrilla marketing tactic go too far-or is anything fair game in the heated competition to capture jaded con- sumers' attention?
8 What is the best way for a company to deal with deter- mined detractors?
7 Are home shopping parties that put pressure on friends and neighbors to buy merchandise ethical?
6 The strategy of viral marketing gets customers to sell a product to other customers on behalf of the company. That often means convincing your friends to climb on the bandwagon, and sometimes you get a cut if they wind up buying something.12 Some might argue that ing to your friends) in exchange
5 The adoption of a certain brand of shoe or apparel by athletes can be a powerful influence on students and other fans. Should high school and college coaches be paid to determine what brand of athletic equipment their players wear?
4 Do you agree that deindividuation encourages binge drinking on campus? What can or should a college do to discourage this behavior?
3 The Word-of-Mouth Marketing Association announced a new set of rules and guidelines for word-of-mouth ad- vertising. The trade group maintains that marketers must make sure that people talking up products or serv- ices disclose for whom they are working. They also must use real consumers, not
2 The average Internet user in the United States spends 3 hours a day online, with much of that time devoted to work and more than half of it to communications. Researchers report that the Internet has displaced television watching and a range of other activities. Internet users watch television
1 This chapter describes four types of virtual community members. Which are you?
23 What are sociometric techniques? Under what condi- tions does it make sense to use them?
22 How can marketers use opinion leaders to help them promote their products or services?
#!# 21 What is the difference between a market maven and a surrogate consumer?
20 What is the relationship between an opinion leader and an opinion seeker?
19 Is there such a thing as a generalized opinion leader? Why or why not?
18 What is an opinion leader? Give three reasons why they are powerful influences on consumers' opinions. What are some characteristics of opinion leaders?
17 What is viral marketing? Guerrilla marketing? Give an example of each.
16 Describe some ways in which marketers are using the Internet to encourage positive WOM.
15 Which is more powerful: positive or negative word of mouth?
14 What is word of mouth, and why is it more powerful than advertising?
13 What is the difference between independence and anti- conformity?
12 What is social comparison? What type of person do we usually choose to compare ourselves to?
11 How does the principle of least interest relate to your success in a romantic relationship?
10 Define conformity and give three examples of it. Name three reasons why people conform.
Showing 2600 - 2700
of 5475
First
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
Last
Step by Step Answers
Get 50% OFF
Claim Now
