Questions and Answers of Essentials Of Business Communication

Your school may be one that encourages service learning, a form of experiential learning. You could receive credit for a project that bridges academic and nonacademic communities. Because writing
Define the term fair use. When might using copyrighted material be considered fair use?
U.S. businesses are expanding into foreign markets with manufacturing plants and branch offices. Many Americans, however, have little knowledge of or experience with people from other cultures. To
Many managers and executives are too rushed to read long journal articles, but they are eager to stay current in their fields. Assume your boss has asked you to help him stay abreast of research in
Why do report writers include visuals and graphics in reports?
Professional associations often have student-organized chapters on college campuses. Let's say you are a member of a campus business club, such as the Society for the Advancement of Management (SAM),
What should the introduction to a formal business report include?
Companies use surveys to continually improve their products and services. As a sales manager in a store selling wireless devices and electronics, you are interested in your customers’ opinions
What information might be included in an appendix at the end of a formal report?
You will want to stay up-to-date on your career field by reading, saving current articles, and bookmarking valuable resources. Think about a current business topic related to your professional field
In what ways is a proposal similar to a persuasive sales message?
In teams identify which type of graphic (table, bar chart, line chart, pie chart, flowchart, infographic, illustration, or map) would best illustrate the following data:a. Figures comparing the sales
Why do researchers often trust the reliability of information obtained from scholarly journals, major newspapers, and well- known magazines? Why should researchers use caution when accessing
Starbucks chief Howard Schultz frowns on research, advertising, and customer surveys. He conducts his own informal primary research by visiting 25 store locations a week and talking with his
Create a bar chart comparing the current number of Internet users (by millions) in the following eight countries: United States, India, Japan, Brazil, Indonesia, China, United Kingdom, and Russia.
Information graphics, also called infographics, are wildly popular, especially in online environments. Why do you think infographics continue to receive so much attention? How could infographics be
Information graphics, or infographics, are wildly popular, especially in online environments. Infographics can use color, text, images, data, diagrams, time lines, and charts to express ideas or tell
The U.S. Government Accountability Office (GAO) is a nonpartisan agency that works for Congress and investigates how the federal government spends taxpayer dollars. For this reason the agency is
Study a consumer product that you or a business might consider buying. This might be a notebook or laptop, a smartphone, a digital camera, a widescreen TV, an espresso machine, a car, a combination
A list of nearly 100 Report Topics is available at the premium student site accessed at www.cengagebrain.com. Look under the tab Writing Resources. The topics are divided into the following
Eric Helms is the founder and CEO of Juice Generation, a chain of juice and smoothie bars in New York City. He bought the exclusive rights to a year's supply of pitaya, a little-known softball-sized
Identify a situation in your current job or a previous one in which a sales message is or was needed. Using suggestions from this chapter, write an appropriate sales message that promotes a product
People are increasingly sharing persuasive and promotional social media posts. Most of the persuasive micromessages incorporate some elements of sales techniques-individual AIDA components.
Explain the positive and negative attributes of the following online posts. Examine the consumer posts and the companies’ responses to them. Do both follow the guidelines in this chapter?a.b.c.d.
What are five characteristics goodwill messages should have?
A friend in a distant city is considering moving to your area for more education and training in your field. Your friend has asked you for information about your program of study.Your Task. Write a
The following actual message was sent to bewildered faculty and staff members of a large institution. The message warns of the useo f “skimmers.” Criminals attach these small imaging devices to
What are routine messages, and why is the direct strategy useful for them?
The following serious message requests information, but its poor organization and other writing faults prevent it from accomplishing its goal.Your Task. Analyze this message and list at least five
Why should businesses welcome customer comments online?
The following instruction memo is negative and unpolished and lacks the “you” view. It needs a radical rewrite to transform it into an efficient, effective memo. List its weaknesses, and then
Social media jobs are in great demand. Petco, supplier of pet supplies and services, recently hired Natalie Malaszenko as its director of social media and commerce. Her assignment was to devise the
As an assistant in the Community Involvement Program of your corporation, you have been given an unusual task. Your boss wants to expand the company’s philanthropic and community relations mission
As you may know, Yelp is a social network for consumer reviews and local searches with approximately 108 million monthly unique visitors and 42 million local reviews.12 Many users rely on what they
As part of a team of interns at the outdoor e-tailer Campmor.com, you have been asked to write a form letter to send to job applicants who inquire about your résumé-scanning techniques. The
What are five groups of people to whom business communicators might write letters of appreciation?
In talking with your boss, Patricia Carter, one day, you learned that she was concerned about fires in and safe evacuation from your office building. She thinks that the two of you can prepare a set
As a tech-savvy intern, you know that it's easy to copy text and images from PDF documents with a feature called Snapshot Tool. Your boss, Esther Garcia, has so much confidence in you that she asks
Why is it important to regain the trust of a customer in an adjustment message? How can it be done?
After you receive an unexpected bonus, you decide to indulge and buy a new HDTV. You conduct research to compare prices and decide on a Panasonic 42-inch Plasma HDTV Model TC-P42X1.You find a great
Is it fair for creditors to continue reporting late payments after the payments have been made? What do you think about experts’ suggestion that people with credit blemishes write a sincere
You work for JPM, Johnson Property Management, in Portland, Oregon. Your employer specializes in commercial real estate. Just yesterday one of your business tenants in the trendy NW 23rd neighborhood
Study the following paragraphs. Then write an appropriate subject line and opening sentence for each one.My name is Rachel Rivera, and I am looking for a new computing device, and frankly I don’t
Study the following paragraphs. Then write an appropriate subject line and opening sentence for each one.Our organization, Newborns in Need, has heard that charity golf tournaments can raise a lot of
Your company, For Art's Sake, sells paintings online. It specializes in workplace art for offices, executive suites, conference rooms, and common areas. Your art consultants preselect paintings,
As assistant to Joseph A. Morgan, Regional General Manager at ProCar Rentals, you read a shockingly irate complaint letter from a corporate customer (See Radical Rewrite 6.4) addressed to your boss.
Study the following paragraphs. Then write an appropriate subject line and opening sentence for each one.Your letter of November 2 has been referred to my desk. Pursuant to your inquiry, I have
Revise the following wordy, dense paragraphs into a set of concise instructions. Include a short introductory statement.As a visitor and customer to our catalog website, you can place an order by
Revise the following wordy, dense paragraphs into a set of concise instructions. Include a short introductory statement.More and more amateurs are making YouTube videos, but if you have never done it
Write a short note thanking a friend who sent you good wishes when you recently completed your degree.
Study the following paragraphs. Then write an appropriate subject line and opening sentence for each one.Your complaint message about our XR-310 Amplifier Tubes that were broken in transit to you has
Study the following paragraphs. Then write an appropriate subject line and opening sentence for each one.I am pleased to receive your inquiry of March 2 regarding the possibility of my acting as a
Your business communication class was fortunate to have the etiquette and protocol expert Pamela Eyring speak to you. A soughtafter TV commentator and media personality, she runs The Protocol School
Virgin Group President, Richard Branson, wrote a sympathy letter to the people of Ghana after the country's president died. Branson had been a guest of President John Atta Mills on the occasion of
The following wordy, inefficient, and disorganized message invites department managers to three interviewing sessions to select student interns. However, to be effective, this message desperately
What is microblogging, and why is conciseness especially important in microblogging messages and social media posts?
What advice would you give in this ethical dilemma? Brittani is serving as interim editor of the company newsletter. She receives an article written by the company president describing, in abstract
Revise the following sentences to eliminate flabby expressions.We are sending a revised proposal at this point in time due to the fact that building costs have jumped at a considerable rate.
Revise the following sentences to eliminate flabby expressions.In the normal course of events, we would seek additional funding; however, in view of the fact that rates have increased, we cannot.
Revise the following sentences to eliminate flabby expressions.In very few cases has it been advisable for us to borrow money for a period of 90 or fewer days.
Revise the following sentences to eliminate flabby expressions.Inasmuch as our Web advertising income is increasing in a gradual manner, we might seek a loan in the amount of $50,000.
Revise the following sentences to eliminate flabby expressions.Despite the fact that we have had no response to our bid, we are still available in the event that you wish to proceed with your
Revise the following to eliminate long lead-ins.This is an announcement to tell you that all computer passwords must be changed every six months for security purposes.
Revise the following to eliminate long lead-ins.We are sending this memo to notify everyone that anyone who wants to apply for telecommuting may submit an application immediately.
Revise the following to eliminate long lead-ins.I am writing this letter to inform you that your new account executive is Edward Ho.
Revise the following to eliminate long lead-ins.This is to warn you that cyber criminals use sophisticated tools to decipher passwords rapidly.
Revise the following to eliminate long lead-ins.This message is to let you know that social media services can position your company at the forefront of online marketing opportunities.
Revise the following to avoid redundancies.Because his laptop was small in size, he could carry it everywhere.
Revise the following to eliminate empty words.Are you aware of the fact that social media can drive brand awareness and customer loyalty?
Revise the following to eliminate empty words.Except for the instance of MySpace, social networking sites are booming.
Revise the following to eliminate empty words.If you seek to build an online community that will support your customers, social media services can help.
Revise the following to eliminate empty words.With such a degree of active participation in Facebook and Twitter, it’s easy to understand why businesses are flocking to social media sites.
Revise the following to eliminate empty words. We plan to schedule online meetings on a monthly basis.
Read the following real Twitter messages and write a 140-character microblog reply to each. Be selective in what you include. Your instructor may show you the actual responses that the company
Read the following real Twitter messages and write a 140-character microblog reply to each. Be selective in what you include. Your instructor may show you the actual responses that the company
Read the following real Twitter messages and write a 140-character microblog reply to each. Be selective in what you include. Your instructor may show you the actual responses that the company
Read the following real Twitter messages and write a 140-character microblog reply to each. Be selective in what you include. Your instructor may show you the actual responses that the company
Casual dress in professional offices has been coming under attack. Your boss, Elizabeth Sommer, received the e-mail shown in Figure 5.1. She thinks it would be a good assignment for her group of
List five best practices for using IM and texting that you consider most important.
Read the following log of a live IM chat between a customer service representative and a visitor to an Orlando car dealership’s website.Your Task. In class discuss how Mark could have made this
What are the risks of instant messaging and texting?
At www.cengagebrain.com, you can build your e-mail skills in our Writeaway Hotels simulation. You will be reading, writing, and responding to messages in an exciting game that helps you make
How do organizations use and deliver podcasts?
Explain what a wiki is and list its advantages.
Your instructor will direct this role-playing group activity. Using instant messaging, you will simulate one of several typical business scenarios—for example, responding to a product inquiry,
How do companies use blogs?
Browsing the podcasts at iTunes, you stumble across the Quick and Dirty Tips series, specifically Money Girl, who dispenses financial advice. You discover that you can sign up for the free podcasts,
What seven tips would you give to a beginning blogger?
Do you want to try your hand at producing a podcast? Businesses rely on a host of social media and communication technologies when reaching out to the public or internally to their workers. As you
Name potential risks of social networks for businesses.
Visit the blogs of Seth Godin, Chris Brogan, Guy Kawasaki, Bill Marriott, and other acclaimed bloggers. See what tricks of the trade you can adopt and make work for you.Your Task. You may be asked to
Many people are concerned that privacy is increasingly rare in our hyperconnected world as our online presence leaves a lasting footprint. Do you fear that disclosing personal matters online will
Review the guidelines for professional blogging in this chapter. Find a recent social media–related study or survey, and target an audience of business professionals who may wish to know more about
Here is your opportunity to view and evaluate a corporate blog. As we have seen, about 34 percent of the primary Fortune 500 companies, or 171, are blogging, and researchers note an increase in
Are common abbreviations such as lol and imho and all-lowercase writing acceptable in texting or instant messaging for business?
Many large companies monitor Twitter chatter and Facebook posts. They have discovered social media to be a tool for averting public relations disasters. Domino's Pizza deftly responded with a
Read the following real Twitter messages and write a 140-character microblog reply to each. Be selective in what you include. Your instructor may show you the actual responses that the company
Read the following real Twitter messages and write a 140-character microblog reply to each. Be selective in what you include. Your instructor may show you the actual responses that the company
Revise the following sentences to eliminate trite business phrases.If we may help in any way, please do not hesitate to call.
Revise the following sentences to avoid confusing clichés, slang, buzzwords, and wordiness.BTW, have you heard the latest buzz about hackers ripping off customer info from Best Buy?

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