Question: GoPro introduced its first camera in 2004, the same year that Facebook was launched. Given the role social media has played in GoPros success, was

GoPro introduced its first camera in 2004, the same year that Facebook was launched. Given the role social media has played in GoPro’s success, was it a waste of time and energy for Woodman and his team to spend so much time trying to get their products into retail stores? Why not just use social media exclusively?

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