Information Systems Today Managing In The Digital World 3rd Edition Leonard M. Jessup, Joseph S. Valacich - Solutions

Explain the differences between OLAP and OLTP.
What are the advantages of a DBMS?
What is the importance of master data management?
Describe the differences between entities, tables, rows, and attributes in a database.
How can a continuous planning process help businesses respond to external threats and opportunities?
Describe an example of viral marketing that you have experienced.
Describe the pros and cons of collaborating with colleagues over the Web. What is useful about this form of collaboration? What is difficult?
Have you listened to or watched a netcast (or podcast)?If so, describe your experience. If not, why?
Search theWeb for public relations blunders involving social software. How did the companies in question react?In your opinion, were the reactions effective? Why or why not?
Describe an application or service you would like to be able to use on the Web today that is not yet available.Describe the potential market for this application or service.Forecast how long you believe it will take before this will occur.
Envision and describe general features of Web 3.0 applications. Describe a feature you would like to see in the next version of the Web.
Find an article you can contribute to on a wiki page.What do you like or dislike about this process? What would encourage you to contribute more to the wiki?Why?
Have you ever blogged or read someone’s blog? If so, what did you like or dislike about the experience? What do you see for the future in blogs?
Visit Google Page Creator (pages.google.com) and Microsoft Live Office (Officelive.com). Compare and contrast the features for each Web site. Which Web site would you choose to use, and why?
Search the Web for a social networking site that you have not heard about before. Describe the users of this social online community. Are the features of this site different from those you are familiar with? If so, describe those features. If not, describe common features.
Go to Amazon’s Mechanical Turk Web site (www.mturk.com).Which of the HITs do you think could be completed using a computer, and which could not? Why?
Go to the Web site Programmable Web (www.programmableweb.com). List some interesting mashups you find. What factors do you think make a good mashup Web site?
Visit popular social online communities (such as Facebook or Bebo). What features would entice you to visit such sites over and over again? Do you have an account in an online community? If yes, why? If no, what is keeping you from having such account? Is there any content you definitely would or
Match the following terms with the appropriate definitions:i. Social presence tools ii. Asynchronous iii. Metadata iv. Social networking v. Peer production vi. Social software vii. Netcasts viii. Folksonomy ix. Network effect x. Blogginga. Web 2.0 applications allowing people to communicate,
_______ communication is when people are all meeting at the same time or in real time.A. Synchronous C. Collaboration B. Asynchronous D. None of the above
Wikis are a type of Web site where people can _______.A. post information B. comment on information C. access information D. all of the above
RSS allows you to do all of the following except _______.A. publish a video blog B. publish current news stories C. receive current news stories D. edit a netcast
Netcasts are also known as _______.A. podcasts C. radiocasts B. blogcasts D. blogging
_______ is the process of creating an online diary made up of chronological entries.A.Wikiing C. Blogging B. Tagging D. None of the above
Successful Enterprise 2.0 initiatives consider _______.A. organizational culture B. the organization’s customers C. the latest social software applications D. all of the above
The process of adding information such as latitude and longitude to pictures, videos, or other information is called _______.A. flagging C. geotagging B. posting D. podcasting
Tagging is adding _______ to a piece of information such as a map, picture, or Web page.A. metadata C. blogs B. comments D. knowledge
Social presence tools are used for _______.A. creating an online text diary B. providing location information C. short status updates D. customer support functions
Collective intelligence is based on the notion that distributed groups of people with a divergent range of information and expertise will be able to outperform the capabilities of _______.A. crowds C. individual experts B. customers D. virtual teams
How can organizations plan for social media disasters?
Why can social media be both a blessing and a threat for organizations?
Why is organizational culture an important factor in Enterprise 2.0 initiatives?
What capabilities will define the Web of the future?
What is viral marketing? What capabilities of the Web help to spread the virus?
How can organizations use social networking to connect with their customers?
Explain what is meant by crowdsourcing and how the Web is enabling this form of collaboration.
What is a wiki? Why would an organization want to implement a wiki?
What are virtual teams, and how do they help to improve an organization’s capabilities?
What is tagging, and how are organizations using it in their Web sites?
How can social bookmarking and social cataloging help in an organization’s knowledge management efforts?
What is the network effect?
Explain the difference between blogging and microblogging tools
What is blogging, and why are blogs sometimes controversial?
How can social software enhance communication?
Why is using Web 2.0 applications an important factor for attracting and retaining employees?
How can social software help harness the wisdom of the crowd?
What is Web 2.0? Give some examples of Web 2.0 capabilities.
When you shop online, is sales tax a criterion for you? Do you try to purchase goods where you do not have to pay sales tax? If you would have to pay sales tax for everything you buy online, would that change your online shopping behavior?
Visit www.firstgov.gov. What kind of services do you see that would help you? What services would you use? What areas are missing?
Have you ever used a mobile, wireless device such as a smart phone? If so, what do you like or dislike about it?In what ways could your use of that device be made better?If you are not using one, what is preventing you from using one? What would have to happen before you would begin using such a
Go to Amazon.com’s affiliate site. How does affiliate marketing at Amazon.com work? How do Amazon.com business partners get paid? Who can sign up for this service?
Describe your experiences in online shopping. How did you pay for your purchases? What information did you have to reveal to the merchant? Did you feel comfortable giving out that information?
Compare three different search engines. What tips do they provide to improve a page’s rankings? How much does it cost to advertise a page on their results pages? If you were a company, could you think of any situation where you would pay almost any amount to have the first listing on the first
Visit the following services for comparison shopping:BestBookBuys (www.bestwebbuys.com/books), Bizrate(www.bizrate.com), and mySimon (www.mysimon.com).These companies focus on aggregating content for consumers.What are the advantages of these Web sites?
What is it about a company’s Web site that draws you to it, keeps you there on the site longer, and keeps you coming back for more? If you could summarize these answers into a set of criteria for Web sites, what would those criteria be?
Do you receive advertisements through e-mail? Are they directed toward any specific audience or product category?Do you pay much attention or just delete them?How much work is it to get off an advertising list?
Have you purchased anything over the Internet? If so, how was it delivered? As compared to traditional shopping, how sustainable do you think EC is from an environmental perspective?
Search the Web for a company that is purely Web based.Next, find the Web site of a company that is a hybrid(i.e., they have a traditional brick-and-mortar business plus a presence on the Web). What are the pros and cons of dealing with each type of company?
Visit Alaska Airlines’Web site (www.alaskaair.com) for real-time pricing and test the custom messenger bag builder at www.timbuk2.com. How have Internet technologies improved over the years?
Match the following terms with the appropriate definitions:i. Search marketing ii. Electronic data interchange iii. Web analytics iv. Paid inclusion v. E-transaction vi. Long Tails vii. Supplier portal viii. Search engine optimization ix. E-government x. E-integrationa. The practice of trying to
According to the Internet Tax Freedom Act, e-tailers _______.A. have to collect sales tax from all customers, regardless of their location B. have to collect sales tax based on the place of the customer’s residence C. have to collect sales tax based on the prevalent tax rate at the e-tailer’s
Trying to “outsmart” a search engine to improve a page’s ranking is known as _______.A. rank enhancement B. SEO C. search engine hacking D. Google fooling
C2C EC can be categorized according to _______ .A. the number of goods sold B. the number of buyers and sellers C. the payment methods accepted D. all of the above
AWeb site should _______ .A. be easy to use and fast B. offer something unique and be aesthetically pleasing C. motivate people to visit, to stay, and to return D. all of the above
_______ is a type of e-auction fraud where bidders are lured to leave a legitimate auction in order to buy the same item at a lower price.A. Bid luring B. Product luring C. Customer luring D. Low-price luring
The revolutionary aspect of the Priceline.comWeb site lies in its _______ system called Name Your Own Price.Customers specify the product they are looking for and how much they are willing to pay for it.A. immediate pricing B. menu-driven pricing C. forward pricing D. reverse pricing
According to the text, the three stages of Web sites include all of the following except _______.A. e-tailing B. e-integration C. e-transaction D. e-information
A _______ describes how a firm will earn revenue, generate profits, and produce a superior return on invested capital.A. profit-and-loss statement B. revenue model C. business model D. annual report
_______ are those companies that operate in the traditional, physical markets and do not conduct business electronically in cyberspace.A. Brick-and-mortars B. Click-onlys C. both A and B D. Dot-coms
EC is the online exchange of _______ among firms, between firms and their customers, and between customers, supported by communication technologies and, in particular, the Internet.A. goods B. services C. money D. all of the above
How does taxation pose a threat to EC?
What are the primary forms of e-government? Provide examples for each.
Describe m-commerce and explain how it is different from regular EC.
Explain the different forms of online auctions.
List and describe three emerging trends in C2C EC.
List and describe six elements of or rules for a goodWeb site.
Describe the differences between SEO, search marketing, and sponsored search.
What are the three stages of B2C EC?
List and explain three benefits of using extranets.
Explain the differences between the Internet, an intranet, and an extranet. What is the common bond among all three?
Compare and contrast two EC business strategies.
How have the Web and other technologies given rise to a global platform?
What is EC, and how has it evolved?
Using a search engine, enter the key phrase “voice over IP providers.” Who are the large vendors in this industry?What type of solutions do they offer to their clients? Does any vendor suit your communication needs?
Research the Web for service-level agreements of two different providers of cloud services and compare these based on availability, security, and privacy. How do the agreements differ? Are the agreements reasonable? Which provider would you select for your cloud infrastructure if you were to start
Interview an IS professional and ask him or her about cloud computing. Does he or she have a preference for public versus private clouds? Additionally, find out what data he or she would most likely entrust to a public cloud.
Are you using any services offered in the cloud? If so, what service model is offered by your provider? If not, what are your primary reasons for not using services offered in the cloud?
Research the Web for an example of a start-up using a cloud infrastructure. What were the main reasons for choosing a cloud infrastructure? What alternatives did the start-up have?
Using information on the Web, find (or try to estimate)your computer’s energy consumption. What are ways to decrease your computer’s energy consumption?
How does hardware and software obsolescence affect your life? Give examples of experiences with outdated hardware or software. How did you deal with these situations?
Do you have your own Web site with a specific domain name? How did you decide on the domain name? If you don’t have your own domain, research possibilities of obtaining one. Would your preferred name be available?Why might your preferred name not be available?
Scan the popular press and/or the Web for clues concerning emerging technologies for computer networking. This may include new uses for current technologies or new technologies altogether. Discuss as a group the “hot”issues. Do you feel they will become a reality in the near future? Why or why
Using the Web, find information about archiving your data. What options are available? What are the advantages and disadvantages of each option?
Interview an IS professional and ask him or her about open source software. Does he or she see all types of information systems to be candidates for open source software? Additionally, find out what systems are most likely and least likely to be open source.
How do software programs affect your life? Give examples of software from areas other than desktop computers.Are the uses for software increasing over time?
What happens when a computer runs out of RAM? Can more RAM be added? Is there a limit? Why is RAM so important in today’s modern IS world? Search the Web for RAM retailers. Compare their prices and options.
Go visit a computer shop or look on the Web for mice or touch pads. What is new about how these input devices look, or how they are used? What are some of the advantages and disadvantages of each device?
Match the following terms with the appropriate definitions:i. Utility computing ii. Output technologies iii. Systems software iv. Software as a service v. Voice over IP vi. Cloud computing vii. Bandwidth viii. Server ix. Planned obsolescence x. Virtualizationa. The incorporation of a life span into
Large-scale computing problems can be solved using _______ computing.A. grid C. cloud B. utility D. edge
For most flexibility in the use of computing resources, companies choose a _______ provider.A. utility computing B. software as a service C. platform as a service D. infrastructure as a service

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Information Systems Today Managing In The Digital World 3rd Edition Leonard M. Jessup, Joseph S. Valacich - Solutions

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