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business
introduction information systems
Information Systems Today Managing In The Digital World 3rd Edition Leonard M. Jessup, Joseph S. Valacich - Solutions
Find an organization that is utilizing CRM (visit vendor Web sites for case studies or industry journals such as CIO Magazine or Computerworld). Who within the organization is most involved in this process, and who benefits?
Assume you are a sales manager. What sales performance measures would you want the CRM system to provide you in order to better manage your sales force? For each measure, describe how you would use it and at what interval you would need to update this information.
What applications other than those mentioned in the chapter are there for RFID tags? What must happen in order for the use of RFID to become more widespread?
Choose a company you are familiar with and examine how efficiently or effectively it has designed the procurement, production, and transportation aspects of its business.
When purchasing a product on the Web, how important is the visibility of your supply chain for this product? Why?Does the importance differ for different products?
Analyze the supply chain of your favorite electronic gadget and compare this with the supply chain of your favorite pair of jeans. How do the supply chains differ?What are potential reasons for this?
Search the Web for companies using sustainable SCM practices. Are those attempts convincing? Why or why not? Under what circumstances would such practices influence your purchasing decisions?
Search the Web for a recent product recall. How did the company affected handle the recall? Were the actions appropriate, or could increased supply chain visibility have helped?
Find an organization that you are familiar with and determine how it manages its supply chain. Is the company effective in managing the supply chain, or does it need closer integration and collaboration with its suppliers?
Match the following terms with the appropriate definitions:i. JIT ii. Supply chain efficiency iii. Supply chain iv. Supply chain visibility v. CRM vi. CIC vii. SCM viii. VMI ix. CAM x. RFIDa. The ability to track products as they move through the supply chain but also to foresee external eventsb.
Categorizing customers based on statistical analysis of past behavior is _________.A. illegal B. unethical C. ethical and a common business practice D. technically impossible
Ametric for being able to quickly resolve customers’ issues is called _________ .A. customer satisfaction and complaint management B. customer communication optimization C. virtual-hold technology D. first-call resolution
All the following are channels used for promotional campaigns except _________.A. Twitter B. telephone C. direct mail D. all of the above are used
SFAis most closely associated with what?A. operational CRM B. analytical CRM C. cooperative CRM D. collaborative CRM
A comprehensive CRM system includes all but which of the following components?A. operational CRM B. analytical CRM C. diagnostic CRM D. collaborative CRM
RFID tags can be used for _________ .A. tracking military weapons B. eliminating counterfeit drugs C. tracking passports D. all of the above
Which type of flow does SCE not focus on?A. procurement flow B. product flow C. information flow D. financial flow
The bullwhip effect refers to _________ .A. contract penalties resulting from a supplier’s inability to deliver raw materials on time B. small forecasting errors at the end of the supply chain causing massive forecasting errors farther up the supply chain C. pressure to use a specific SCM system
Under a VMI model, _________ .A. a manufacturer has to signal restocking quantities to the supplier B. the suppliers to a manufacturer manage the manufacturer’s inventory levels based on preestablished service levels C. the vendor has access only to stock levels D. stockout situations are more
Which of the following is commonly used to refer to the producers of supplies that a company uses?A. procurement B. sales force C. supply network D. customers
How does analytical CRM help in monitoring social conversations?
Contrast operational and analytical CRM.
Describe the enterprise-wide changes necessary for realizing a successful CRM strategy.
What is a CRM system, and what are its primary components?
How does CRM differ from SCM?
What is RFID, and how does it impact SCM?
What is XML, and how does it impact SCM?
Contrast supply chain effectiveness and supply chain efficiency.
How does supply chain visibility help an organization react to external events?
How does SCP differ from SCE?
Explain how effectively managing the supply chain can help an organization be a responsible social citizen.
What are two process innovations enabled by effective collaboration within supply networks?
Describe supply chains and explain why “supply network”may be a more accurate term.
Search the Web for recent stories about the use of SOA.To what extent does it appear that SOA will be replacing ERP systems?
Search the Web for recent articles on business process management and related approaches (e.g., business process reengineering) for improving organizations. What is the current state of the art for these approaches? To what extent are these “headlines” about IS implementations, especially
Examine and contrast the differences between packaged and custom software. When is one approach better or worse than the other?
Search the Web for the phrase “best practices,” and you will find numerous sites that summarize the best practices for a variety of industries and professions. Choose one and summarize these best practices into a one-page report.
Based on your own experiences with applications, have you used customized or off-the-shelf applications? What is the difference, and how good was the system documentation?
Using Figure 7.6 as a guide, develop a supply chain diagram for some other product.
What are the payoffs from taking a multidisciplinary approach to an ERP implementation? What departments are affected, and what is the typical time frame? Research an organization that has recently implemented an ERP system.What could the company have done better, and what did it do right?
What part does training users in an ERP system play, and how important is it in job satisfaction? What productivity problems can result from an ERP implementation?
Find an organization that you are familiar with and determine how many software applications it is utilizing concurrently.Is the company’s information system cohesive, or does it need updating and streamlining?
Match the following terms with the appropriate definitions:i. Enterprise systems ii. Legacy systems iii. Value system iv. ERP extended components v. Stand-alone application vi. Vanilla version vii. Make-to-stock process viii. Business process management ix. Procure-to-pay process x. Internally
_________ is a systematic, structured improvement approach by all or part of an organization that critically examines, rethinks, and redesigns processes in order to achieve dramatic improvements in one or more performance measures, such as quality, cycle time, or cost.A. Systems analysis B.
An enterprise system that has not been customized is commonly referred to as _________.A. a vanilla version B. a root version C. a core version D. none of the above
Information systems that focus on supporting functional areas, business processes, and decision making within an organization are referred to as _________.A. legacy systems B. enterprise-wide information systems C. interoganizational systems D. internally focused systems
Which processes are most often associated with pull-based manufacturing of products?A. make-to-order processes B. make-to-stock processes C. procure-to-pay processes D. order-to-cash processes
The processes associated with selling a product or service are referred to as _________.A. make-to-order processes B. make-to-stock processes C. procure-to-pay processes D. order-to-cash processes
The processes associated with obtaining goods from external vendors are referred to as _________.A. make-to-order processes B. make-to-stock processes C. procure-to-pay processes D. order-to-cash processes
All of the following are true about legacy systems except _________.A. they are stand-alone systems B. they are older software systems C. they are ERP systems D. they may be difficult to integrate into other systems
According to the value chain model, which of the following is a support activity?A. technology development B. marketing and sales C. inbound logistics D. operations and manufacturing
Which of the following is a core activity according to the value chain model?A. firm infrastructure B. customer service C. human resources D. procurement
__________ are information systems that allow companies to integrate information and support operations on a companywide basis.A. Customer relationship management systems B. Enterprise systems C. Wide area networks D. Interorganizational systems
What are the keys to successfully implementing an ERP system?
What are the core components of an ERP system?
Compare and contrast customized and packaged software as well as vanilla versions versus best practices–based software.
Contrast internally and externally focused systems.
Describe what enterprise systems are and how they have evolved.
Give an example of upstream and downstream information flows in a value system
What are the core and support activities of a value chain?
Describe and contrast order-to-cash, procure-to-pay, maketo-stock, and make-to-order business processes.
What are core business processes?
Visit Google maps (http://maps.google.com) and try out different layers provided under “More . . .” Which other information would you like to see? Are there any publicly available mashups that offer this information as layers on top of Google maps?
How do you prefer your desired information to be presented? Do you use any type of visualization tools?If so, which ones?
Examine your university Web site to identify examples where a knowledge management system could be used or is being used to help provide improved services to students.
For your university, identify several examples of various knowledge assets and rate these assets on their value to the university on a 10-point scale (1= low value to 10 = high value).
Interview an IS manager within an organization. What types of information and knowledge discovery tools does the organization use? Was there an increase or decrease in the past few years? What predictions does this manager have regarding the future of these systems? Do you agree? Prepare a
Have you seen or used ad hoc, exception, key-indicator, and/or drill-down reports? What is the purpose of each report? Who produces and who uses the reports? Do any of these reports look or sound familiar from your work experience?
Go out onto the Web and compare three shopping bots for a product you are interested in (e.g., www.mysimon.com, www.bottom dollar.com, www.shopzilla.com, www.shopping.com, or www.pricegrabber.com). Did the different agents find the same information, or were there any differences? Did you prefer one
Describe your experiences with ESs or go to www.exsys.com or www.easydiagnosis.com on the Web and spend some time interacting with their demonstration systems.Now choose a problem that you know a lot about and would like to build your own ES for. Describe the problem and list the questions you
Using any program you choose or using the Web site www.moneycentral.com, find or create a template that you could use in the future to determine monthly payments on car or home loans. Compare your template with the one at www.bankrate.com/brm/auto-loan-calculator.asp. Would you have categorized the
Think about the junk mail you receive every day in your postal mail. Which mailings do you believe to be a result of data mining? How have the companies chosen you for their targeted mailings?
Interview a top-level executive within an organization with which you are familiar and determine the extent to which the organization utilizes tools for information visualization or digital dashboards. Does this individual utilize these tools in any way? Why or why not? Which executives do utilize
Visit MSN Money (www.moneycentral.msn.com/investor/calcs/n_expect/main.asp) on the Web to determine your life expectancy using a DSS. What did you learn? Is there a difference between life expectancies for different genders? If you browse through MSN Money, what other interesting stuff do you find?
Using a search engine, enter the key word “data warehousing.”Who are the large vendors in this industry?What type of solutions do they offer to their clients? Do you see any common trend in data warehousing?
Visit www.amazon.com and search for a product of interest to you. What attributes are likely stored in Amazon’s database?
Interview a top-level executive within an organization with which you are familiar and find out their most important external threats. Can business intelligence help to respond to these threats? If so, how; if not, why not?
Match the following terms with the appropriate definitions:i. Social network analysis ii. Measures iii. Master data iv. Web content mining v. Online processing vi. Data mining vii. Expert system viii. Digital dashboard ix. Geographic information system x. DSSa. An information system designed to
Which of the following is an example of attribute data commonly used in GIS applications?A. structured data C. trade area B. longitude D. annual sales
What is true about knowledge management?A. As baby boomers retire at an increasing rate, knowledge management is helping organizations capture their knowledge.B. A knowledge management system is not a single technology but a collection of technology-based tools.C. Finding the right technology to
_______ agents keep track of key information such as inventory levels, notifying the users when conditions change.A. User B. Buyer C. Monitoring and sensing D. Data mining
Examples of the types of activities that can be supported by ESs include all of the following except _______.A. payroll calculations B. financial planning C. machine configuration D. medical diagnosis
Market share analysis is a type of model typically used by the _______ function of an organization.A. marketing C. production B. accounting D. management science
Web usage mining entails analyzing _______.A. clickstream data B. page content C. associations among sets of items D. unstructured data
_______ is used to determine the likelihood of new customers to default on a loan.A. Association discovery B. Sequence discovery C. Classification D. Clustering
In order to swiftly respond to a highly competitive and rapidly changing environment, organizations utilize a _______.A. continuous planning process B. structured decision making process C. decision support process D. decision making process
A(n) _______ report provides a summary of critical information on a recurring schedule.A. scheduled C. key indicator B. exception D. drill-down
In a DBMS, an entity is represented as a(n) _______.A. attribute C. row B. table D. association
What is the purpose of using layers in GIS applications?
How can visual analytics be used to gain business intelligence and improve decision making?
What is a knowledge management system, and what types of technologies make up a comprehensive system?
Describe four types of intelligent agents. How can they be used to benefit organizations?
Explain the difference between explicit and tacit knowledge.
Explain the purpose of a model within a DSS.
What is a Web site’s stickiness, and why is it important?
Describe and give examples of two types of Web mining.
What is the relationship between measures and dimensions?
Explain the difference between clustering and classification.
What is the meaning of support and confidence in the context of data mining?
Describe how OLAP enables a user to conduct multidimensional queries.
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