Strategic Planning For Public Relations 5th Edition Ronald D. Smith - Solutions

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Question – How can an ESOP or stock bonus plan be used to carry out a corporate buy-sell agreement among shareholders?
Question – Can S corporation ownership of employer stock be used as part of a plan to convert nondeductible benefits for corporate shareholders into deductible items?
Question – Can any type of business organization have an ESOP or stock bonus plan?
Question – Can any type of stock or securities be used in an ESOP?
Question – Does the “put option” impose special obligations on the employer, and if so, how can that obligation be financed?
Question – Can a participant in a qualified profit sharing plan use his profit sharing account to purchase insurance on the life of his spouse (or the joint lives of himself and his spouse)?
Question – What “integration level” should an employer choose?
Question – How can an employer decide when a profit sharing plan should be integrated with Social Security, and what are the factors involved in choosing the integration level?
Question – Can employees make contributions to a profit sharing plan?
Question – Can a self-employed person adopt a profit sharing plan?
Question – Can an employer fund a money purchase plan using employee salary reductions?
Question – What special issues are involved in money purchase plans covering shareholder-employees in an S corporation?
Question – Can a self-employed person adopt a money purchase plan?
Question – What is the impact of the nondiscrimination regulations on defined benefit design, particularly for older owner-employees of closely held businesses?
Question – Suppose an employer can afford to make substantial contributions to a defined benefit plan. Can a plan be designed with a very low actuarial interest assumptions so that the annual deductible contributions will be maximized?
Question – If the retirement age is less than 65 in a defined benefit plan, can the annual funding level be increased because of the shorter time left to fund the benefit?
Question – Can an employee be covered under both a defined benefit plan and a defined contribution plan of the same employer?
Question – At what age is a defined benefit plan more advantageous than a defined contribution plan for taxdeferring the maximum amount of retirement savings?
Question – Can a qualified plan trustee borrow against the cash value of life insurance policies held in the plan?
Question – Can a participant in a qualified plan have the plan purchase life insurance on the life of another person—a spouse or a business partner, for example?
Question – What are the considerations in determining whether fully insured funding is advisable from an economic, investment point of view?
Question – What types of employers should consider using fully insured plans?
Question – How can insurance coverage be continued by a qualified plan after a plan participant has retired or accrued the maximum benefit under the plan?
Question – Can universal life insurance be used to provide an insured death benefit under a qualified plan?
Question – Can life insurance be used in a Section 403(b) tax deferred annuity plan?
Question – Can life insurance be used in a Keogh (HR 10) plan?
Question – Can a Roth IRA invest in stock of the IRA owner’s business?
Question – If I decide to convert my traditional IRA to a Roth IRA, can I move the money back to a traditional IRA within the same year (or before the tax return due date) if that is advantageous (for example if the value of the assets decline, making the tax bite too severe to proceed with the
Question – Is it advisable to convert a traditional IRA to a Roth IRA, assuming that the $100,000 AGI test has been met?
Question – If a taxpayer is eligible for the maximum annual contribution to either a traditional or a Roth IRA, which should be chosen?
Question – If a participant’s spouse is the beneficiary of the participant’s IRA, is the amount eligible for the marital deduction for federal estate tax purposes?
Question – How are IRAs treated for state tax law purposes?
Timeline for final evaluation
Timeline for progress report
Timeline for implementation report
What level of candor do decision makers require?
How will it be used?
Who will receive the final evaluation?
Who can provide information for evaluation?• Message production • Message dissemination • Message cost analysis • Advertising equivalency• Message exposure • Message content analysis • Readability measures • Message recall
What standards of accuracy and reliability are needed for the evaluation?
Indicate how each of the methodologies below might be used to evaluate each individual tactic.
Which research methodologies would be most effective?• Judgmental assessment: personal experience or outside experts.• Interviews with key people. Which people?• Focus groups with representative publics. Which publics?• Survey of representative publics. Which publics? Control group?•
How and when can this information be obtained: via after-only study or before-andafter study?
What is the per-capita cost?
What administrative cost items are associated with this tactic?
What is the full-cost budget?
Identify the following budget line items:• Personnel• Materials• Media costs• Equipment and facilities• Miscellaneous expenses
Who is the assigned manager for each tactic?
What is the timeline for each tactic?
What is the scheduling pattern (optional): continuous, flighting, pulsing, or massing?
What is the message frequency?
What is the message repetition?
Who is responsible for this project?
What is the budget for this project?
What is the schedule for this project?
What skill level, equipment, and expertise are needed to implement this tactic? Is the needed skill level available within the organization? Is it available from outside sources?
How much staff time will it take to implement this tactic? Is the time practical, based on the organization’s resources?
How much will it cost to implement this tactic? Is the cost justified? Is the cost practical, based on the organization’s resources?
Are there any disadvantages to this tactic?
What advantages does this tactic offer that other tactics do not?
What is the main advantage to this tactic?
Will this tactic advance the organization toward its action objectives?
Will this tactic advance the organization toward its acceptance objectives?
Will this tactic advance the organization toward its awareness objectives?
What level of impact will this tactic make on the key public?
Will this tactic help the organization to interact with the appropriate public?
What resources will these tactics require?
How will these tactics help the organization achieve its objectives?
What advertising media and promotional tactics will you use?
How could any of these nonverbal elements be made stronger?
Does the presentation of your message include a symbol, a logo, music, symbolic language, symbolic physical artifacts, symbolic clothing, symbolic people, a mascot, symbolic use of color and/or a symbolic setting?
How could any of these verbal elements be made stronger?
Does your message use defamatory language?
Does your message use dishonest or misleading language?
Does your message use pretentious or exaggerated language?
Does your product/program have a descriptive and memorable slogan?
Does your product/program have a descriptive and memorable name?
Have you used powerful language in your message?
How does this compare with the Fog Index for your written message?
What is the education level of your target public?
Will your publics find your message clear, simple and understandable?
Does your message reiterate its main idea?
Does your message present a conclusion?
Does your message present only one point of view or more than one (opposing) point of view? If more than one point of view is presented, is your message sandwiched(stating your argument, noting the opposing argument, and finally restating your argument and refuting the opposing argument)?
How can either be made stronger?
How does your message use nonverbal communication?
How does your message use verbal communication?
Is the action/response ethical? If “no,” develop a different response.
Is the action/response consistent with image of this source? If “no,” explain the inconsistency.
Is the action/response consistent with the mission of this source? If “no,” explain the inconsistency.
Is the action/response consistent with past actions of this organization/spokesperson?If “no,” explain the inconsistency.
Is this action/response consistent with past verbal messages of this organization/spokesperson? If “no,” explain the inconsistency.
Summarize the reactive strategy of your organization.
Is it appropriate to use any of the following approaches? If “yes,” how?Pre-emptive Action• Prebuttal Offensive Response• Attack• Embarrassment• Shock• Threat• Standing firm Defensive Response• Denial• Excuse• Justification• Reversal Diversionary Response • Concession •
Summarize the proactive strategy of your organization.B. REACTIVE STRATEGY
Is it appropriate to use any of the following approaches? If “yes,” how?Action • Organizational performance • Audience participation • Alliances • Sponsorships • Activism Communication • Publicity • Newsworthy information • Transparent communication
How consistent are these strategies with past practices of your organization?
What reactive strategies might you develop?
What proactive strategies might you develop?
Answer the following questions for each individual objective:• Is this objective linked to the organization’s mission or vision statement?• Is this objective responsive to the issue/problem/opportunity/goal?• Is this objective focused on a particular public?• Is this objective clearly

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Strategic Planning For Public Relations 5th Edition Ronald D. Smith - Solutions

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